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The Role of The Government in Tourism
The Role of The Government in Tourism
Tourism
Prepared by Lorenzo Williams
Government involvement
The economic rational for the governments involvement in tourism includes generating
foreign exchange, increasing employment, fostering employment, entrepreneurial activity,
creating linkages, and generating government revenue
Additionally social, cultural and environmental involvement/ responsibilities
The government may chose to play an active role or a passive role
The greater the economys dependence on tourism the greater the governments involvement
Their involvement can be understood as a continuum
With active involvement provides the resources required and enable the environment for
development ( Master plan is developed, legislative support, incentives)
Government involvement
With Passive involvement the resources are provided but solely for the purpose of tourism
Government may play a passive role by providing infrastructure, improve transportation
and information technology but not solely for the tourism industry….other industries will
benefit as well
Factors Which Contribute to the Governments
involvement….
The System of Government:
Most Caribbean countries have a mixed economy in which both public and private sector
collaborate on tourism initiatives.
In the British Overseas territories tourism and offshore financial services are the primary
drivers
In Cuba tourism is centrally planned as their government is communist
Factors which Contribute
Planner….
This includes the use of resource uses, land development, infrastructure, human resources,
risk mitigation, marketing, product development and finance
Marketer and Promoter…..
This cannot be left to the private sector alone . Every Caribbean nation has a marketing
department which takes care of that aspect of marketing the destination and its assets via
various marketing communications.
They do market research and liaise with overseas
Roles of the Government…..