Bersama :

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
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 BACKGROUND
• Padatnya rutinitas masyarakat milenial saat ini, membuat mereka lupa untuk menjaga
kebugaran dan meningkatkan kualitas hidupnya

OBJECTIVE

• Meningkatkan brand awareness Transvision dan Premier Estate 2

• Mendekatan para pecinta yoga
• Merupakan wadah berkumpulnya para customer & warga Premier Estate 2
• Mengedukasi masyarakat mengenai keunggulan memiliki hunian di Premier Estate 2
• Meningkatkan aktivitas social media Transvision dan Premier Estate 2

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Yoga Adventure bersama Premier Estate 2 merupakan suatu acara
berkumpulnya para pecinta Yoga. Pada acara ini, selain mendapatkan manfaat
kesehatan melalui yoga itu sendiri, peserta juga mendapatkan pengetahuan
lebih mendalam mengenai keuntungan jika memiliki hunian di Premier Estate 2.

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
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 Why Premiere Estate 2?

Premier Estate 2, Kodau, Jatiwarna terletak di perbatasan Jakarta Timur yang

menghadirkan kenyamanan suasana alam tropis yang asri dalam hunian yang
berkualitas. Suasana terbuka di dalam rumah, menjadikan hubungan antar ruang
lebih fleksibel dan bersinergi dengan alam.

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
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 DATA EVENT
Nama Event : Yoga Adventures bersama Premier Estate 2
Hari, Tanggal: 20 October 2018
Waktu : 07:00 s/d 10:00
Durasi Event : 1 hari
Durasi Filler : 3 menit
Lokasi : Premier Estate 2
Target Visitor : Male, Female SES A & B (Yoga Community)
25 – 45 tahun
KPI : 150 participant
Aktivitas : Yoga, Talkshow

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
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 YOGIS

@rimamelati
100 k followers

*tbc optional
THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Benefit On Air
Pre Event After Event

1. Promo event on cross media Foreign and In 1. Filler 3 menit di channel Insert
house channel (Omnibus tag on TVC 5” (Main - OBB / CBB (Omnibus, tag on TVC 5”)
Sponsor) and logo (Co Sponsor)) - Built in Product
2. Promo Event on Navigation Ads 24 hours - Credit Title
(Omnibus tag on TVC 5” (Main Sponsor) and
logo (Co Sponsor))

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 EPG

*tbc
THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Benefit Off Air

1. Promo event di Social Media Transvision 1. Looping TVC on Standing TV 2 TV

2. Adlibs by MC saat event 2. Logo On Backdrop Main Stage 1 unit
3. Spanduk 2 unit
4. Logo On Invitation Cards 150 unit
5. Logo On Photo Booth 1 unit
6. Logo On Roll Up Banner 2 unit
7. Goody bag 150 unit
8. Yoga Mat 150 unit

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Activity

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Benefit Social Media Transvision
Facebook Transvisionid
Instagram @transvision_event
Likes : 988
Followers : 1499
Followers : 986

Twitter @TransvisionID
Followers : 26.5 K

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Benefit DIGITAL
Premier Estate 2 juga akan mendapatkan keuntungan pada sisi Digital yaitu meningkatnya angka reach dan
likes pada social Premier Estate 2, dengan cara :
Pre Event Live Event Post Event
1. Promo Event pada Social Media Memposting foto / video pada saat Memposting dokumentasi
Transvision dan juga Social Media event berlangsung menggunakan kegiatan pada saat event dengan
Instructur yang akan mengarahkan / social media Transvision dan Social cara mention social media
mention social media Premier Estate 2 Media Instructur dengan mention Premier Estate 2
social Media Premier Estate 2

2. Menggunakan InstaAds / Paid Promo Menggunakan InstaAds / Paid Mengajak para peserta yoga
untuk lebih mempromosikan Event Yoga Promo untuk pada saat Event Yoga membuat review dan
Adventure bersama Premier Estate 2 Adventure bersama Premier Estate 2 mempostingnya dengan
dengan cara mention social media dengan cara mention social media mention social media Premier
Premier Estate 2 Premier Estate 2 Estate 2, Instruktur dan
Transvision

3. Mengadakan Digital Kuiz sebelum acara Mengadakan Digital Activity

berlangsung, dengan kriteria harus sebelum acara berlangsung, dengan
mention social media Premier Estate 2 kriteria harus mention social media
Premier Estate 2

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Benefit DIGITAL
Berikut Detail Posting Instagram terkait event Yoga Adventure With Premier Estate 2
IG
@transvisionevent IG Facebook Twitter IG
No Category Content Time @anjasmara @TransvisionID @TransvisionID @premier.estate.2
Reguler Paid Promo

1. Pre-Event Promo Event H-10 √ √ √ √ √

Quiz H-10 √
Promo Event H-6 √ √ √
Promo Event H-3 √
2. Live Event Running Event H=0 √ √ √ √

Running Event H=0 √

Running Event H=0 √
3. Post Event Dokumentasi Event H=0/H+1 √

* #Hashtag akan didiskusikan dan disesuaikan dengan campaign

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Benefit DIGITAL
Berikut Detail Social Media Activity Brand
No Cate Opsi A Opsi B
gory
1. Pre Regram & Win Daily Quiz
Event • Participant diwajibkan mem-follow social media Transvision & • Participant diwajibkan mem-follow social media Transvision & Attack
Premier Estate 2 menggunakan unik hashtag menggunakan unik hastag
• Participant diwajibkan me-regram / repost promo event yang di • Total 4 x posting pertanyaan setiap 2 hari sekali tentang event Yoga &
posting di IG @transvisionevent product Premier Estate 2 di IG @transvisionevent
• Periode kuis 7 hari (H-8) • Total 4 orang pemenang (dipilih secara acak)
• Total 2 orang pemenang (dipilih secara acak) • Hadiah 4 paket @Hampers dari Premier Estate 2 + Voucher 200K
• Hadiah 2 paket @Hampers dari Premier Estate 2 + Voucher 200K

2. Live Share Your Yoga Experience Share Your Yoga Experience

Event • Participant diwajibkan mem-follow social media Transvision & • Participant diwajibkan mem-follow social media Transvision & Premier
Premier Estate 2 menggunakan unik hashtag Estate 2 menggunakan unik hashtag
• Participant harus memposting foto pose yoga/keseruan mereka pada • Participant harus memposting foto pose yoga/keseruan mereka pada saat
saat event event
• Periode kuis 2 hari (H, H+1) • Periode kuis 2 hari (H, H+1)
• Akan dipilih 3 orang pemenang (dipilih secara acak) • Akan dipilih 1 orang pemenang (dipilih secara acak)
• Hadiah 3 paket @Hampers dari Premier Estate 2 + Voucher 200K • Hadiah 1 paket @Hampers dari Premier Estate 2 + Voucher 200K

3. Post Admin akan memposting dokumentasi event yoga pada saat hari H Admin akan memposting dokumentasi event yoga pada saat hari H
Event menggunakan unik hashtag dan mention social media Attack menggunakan unik hashtag dan mention social media Attack.

* Benefit diatas merupakan pilihan

* #Hashtag akan didiskusikan dan disesuaikan dengan campaign
THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Benefit DIGITAL
Berikut ini adalah pengajuan Hadiah untuk Social Media Activity
• 5 Paket hadiah, masing-masing terdiri dari
Hampers persembahan dari Premier Estate 2 & Gift Voucher 200K

Total pengajuan hadiah : (provide by Client)

Hampers : 5 paket.
Voucher : 1.000.000

THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
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 Yoga Community

@yogagrandwisata @ayoyoga_community_new_acc @yoga_gembira

347 followers 188 followers 2249 followers

Dan juga akan mengundang beberapa studio yoga disekitar Jatiwarna

*tbc
THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
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 Branding Opportunity

Stage Backdrop Photo Booth

Looping TVC Roll Up Banner

@Standing TV

Spanduk
*tbc
THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
 Goody Bag

Handuk Thumbler Tas Serut

*tbc
THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
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 MC / HOST

@offienatalia @lingsstephanie_mc
4.555 followers 35.9 K followers
*tbc
THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA
THE DOCUMENT IS STRICLY CONFIDENTIAL, COPYRIGHTED AND OWNED BY TRANSVISION. SHALL NOT BE USED, SHOWED, PUBLISHED AND RELEASED WHATSOEVER ALL CONFIDENTIAL INFORMATION OR ANY PART THERE CONTAINED IN THIS PROPOSAL WITHOUT PRIOR WRITTEN
CONSENT FROM PT . INDONUSA TELEMEDIA