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  • Loyalty Programme Presentation

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    Nontsikelelo Mazibuko
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    The PnP Smart Shopper loyalty programme was introduced in 2011 and allows customers to earn points for every 2 Rand spent that can be redeemed for cash discounts or donated to charity. It has over 7 million active users but weaknesses include customers feeling locked in, a lack of gamification elements, low reward percentages, and a waiting period to activate points. Recommendations include increasing personalization through targeted catalogues and discounts, improving the online registration process, introducing a tiered rewards system, reviewing the dormancy policy, and allowing cross-border transactions.

    Original Description:

    An overview of PnP Smartshopper

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    The PnP Smart Shopper loyalty programme was introduced in 2011 and allows customers to earn points for every 2 Rand spent that can be redeemed for cash discounts or donated to charity. It has over 7 million active users but weaknesses include customers feeling locked in, a lack of gamification elements, low reward percentages, and a waiting period to activate points. Recommendations include increasing personalization through targeted catalogues and discounts, improving the online registration process, introducing a tiered rewards system, reviewing the dormancy policy, and allowing cross-border transactions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    28 views8 pages

    Loyalty Programme Presentation

    Uploaded by

    Nontsikelelo Mazibuko
    The PnP Smart Shopper loyalty programme was introduced in 2011 and allows customers to earn points for every 2 Rand spent that can be redeemed for cash discounts or donated to charity. It has over 7 million active users but weaknesses include customers feeling locked in, a lack of gamification elements, low reward percentages, and a waiting period to activate points. Recommendations include increasing personalization through targeted catalogues and discounts, improving the online registration process, introducing a tiered rewards system, reviewing the dormancy policy, and allowing cross-border transactions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Syndicate 2: CEM Presentation

    Loyalty programme overview


    • Introduced in 2011
    • Earn points for every 2 Rand you spend on point eligible items.
    • Personalised discounts every two weeks.
    • Points can be switched for cash to spend on shopping items.
    • Spend rewards with partner or donate to charity.
    • 7 million active users (85%).
    Partners and Charities
    CRM Strategy Plot
    PnP Smart Shopper - Strengths

    • Open to everyone.

    • House hold link.

    • More than just points collection – Partners/Charities.

    • Up to date with times


    • Digital App.

    • Card less Swipe.

    • Points validity period.


    PnP Smart Shopper - Weaknesses

    • Customers are locked in.

    • Lack of gamification.

    • Low reward percentage.

    • Points activation waiting period.

    • No Cross border transactions (CMA).


    Recommendations

    • Personalisation.
    • Catalogues.

    • Discount offers (Birthdays).

    • Online registration.
    • Registration incentive.

    • Increase online shopping opportunity.

    • Introduce tiering system.

    • Review Dormancy policy (6-12 months).

    • Cross border allowance for CMA.


    Thank You!

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