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  • Market Research Know Yor Market!

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    Andrea Sanchez Lara
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    Market research is important for understanding customers and their needs. It involves new product research through questionnaires and surveys to identify what customers want at an acceptable price point. The findings from market research can help inform marketing strategy and product development to maximize sales by presenting information on the best ways to display and promote a product.

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    1516906_s41marketresearch

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    Market research is important for understanding customers and their needs. It involves new product research through questionnaires and surveys to identify what customers want at an acceptable price point. The findings from market research can help inform marketing strategy and product development to maximize sales by presenting information on the best ways to display and promote a product.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views5 pages

    Market Research Know Yor Market!

    Uploaded by

    Andrea Sanchez Lara
    Market research is important for understanding customers and their needs. It involves new product research through questionnaires and surveys to identify what customers want at an acceptable price point. The findings from market research can help inform marketing strategy and product development to maximize sales by presenting information on the best ways to display and promote a product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Market Research

    Know yor market!


    New Product Research Questionnaires & surveys

    Market
    research

    Market Analysis Marketing Strategy


    New Product Research
    • Product research lets you
    understand what
    customers really want.
    • Product research can help
    you identify key issues and
    avoid expensive mistakes.
    • The findings can help
    present information on the
    best ways to display and
    promote a product to
    maximise sales.
    Questionnaires & surveys

    • How many potential


    customers there are in the
    local area.
    • Whether they would find such
    a product or service useful.
    • What Price range they would
    be willing to pay for it.
    • The key is to ask the right
    people the right questions.
    • Ask enough people to get
    meaningful results.

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