KORINDO HEAVY

INDUSTRIES
WHAT ARE THE INDUSTRY DOMINANT
ECONOMIC FEATURES?
HEAVY INDUSTRY
1. PT. KORINDO HEAVY LOGISTIC-
INDUSTRY
PLANTATION, PALM TRADING,
OIL, PLYWOOD 2. PT ASPEX KUMBONG CHEMICAL
1. PT KORINDO ABADI 3. PT KG TECHNOLOGY BATTERY,
2. PT KORINDO ARIABIMA SARI 4. PT KORINDO MOTORS FINANCING,
3. PT CENTRA KARDA 5. PT HWASHIN KORINDO PROPERTIES
4. PT ARUT BULIK TIMBER.CO NEWSPRINT PAPER
5. PT BANGUN KAYU IRIAN 1. PT. ASPEX KUMBONG
6. PT BALIKPAPAN FOREST IND, dst
COMPETITIVE FORCES OF KORINDO HEAVY INDUSTRY
FACING
Threat of New
Market
Entrants:
COSCO

Supplier Power
Buyer Power:
Competitive
Bahan baku utama, Corton Rivalry:
steel, harus import dari Cina Indonesia Hapag-Lloyd
Baja Corten produksi Temas Line- (International)
Krakatau Steel (Lokal) biaya Leasing
Indonesia Temas Line
produksinya tinggi, tidak Agreement
kompetitif (Domestic)

Threat of Substitutions:
Kebijakan Pajak eksport dari
Cina & Pajak masuk dari
Indonesia mahal
COMPETITIVE FORCES OF KORINDO MOTOR FACING
Threat of New
Market
Entrants:
FOTON

Buyer Power:
UD Trucks (PT Astra
Competitive Nisan Diesel Truck)
Supplier Power Rivalry: Isuzu Truck
Hyundai
Mitsubishi PT Hino
Toyota FUSO

Threat of Substitutions:
-Resale value
- Taz policies on automotive
industry
Kebijakan ATPM (Agen Tunggal
Pemegang Merk) yg merugikan
contohnya Kerjasama dengan
Hyundai yg memutus secara
sepihak
“ … WHEN WE FIRST ENTERED THE
AUTOMOTIVE INDUSTRY, WE HAD NO
ILLUSION ABOUT BEING MARKET LEADER.
OUR OPPOSITIONS WERE TOO GREAT

”
- Puryanto, head of Korindo business development division-

• Penurunan profitabilitas container KHI

• Inovasi Industri Kontainer Cina dalam produksi container: harga lebih murah, varian lebih banyak
• Mahalnya bahan baku utama, besi corten, dari Cina dan pajak yang dikenakan sehingga membuat biaya produksinya mahal
• Keputusan Dewan Direksi KHI melakukan conglomerate/unrelated diversification, KHI menyadari bahwa produksi container
tidak lagi profitable, tapi KHI masih pny resources atau kemampuan manufakturnya besar sehingga dapat ditransfer ke
produk lain yaitu masuk ke industry otomotiv

What forces are driving industry change and what impact will this change has on its competitive
intensity and industry profitability?
WHAT DO THE MARKET POSITION OF
INDUSTRY RIVALRY ?
TIDAK ADA PESAING, PASARNYA MONOPOLY
WHAT ARE STRATEGIES MOVES ARE RIVAL
LIKELY TO MAKE NEXT?
- COSCO MEMPRODUKSI VARIAN BARU (TAHAN PANAS,VARIASI UKURAN)

- MENAIKKAN PAJAK BAHAN BAKU CORTEN STEEL 10%

WHAT ARE THE KEY FACTORS FOR FUTURE
COMPETITIVE SUCCESS?
-PERAN PEMERINTAH (REGULASI) UNTUK SUPPORT INDUSTRY HULU
-TEKNOLOGY PENGOLAHAN BAHAN BAKU AGAR HARGA RAW MATERIALS LEBIH MURAH