Strategy Formulation

e-Types

Eliseo Barbara
Investment in Human Resources

• Setup the firm as a formative school, a workshop, a

laboratory
• Attract students, fresh graduates and young talents
• Communicate them e-Types vision
• Challenge them exploring innovation design
• Challenge them executive traditional client’s design
Leadership

• Currently the firm has two directions: design and

business. Need to decide
• Appoint a CEO from inside or outside the company
• CEO should be aligned with the designer/founder vision,
but be responsible of business decisions
• Nominate a Board of Directors where the majority of the
rights’ vote is hold by designer/founders
Business Development

• Clients will find e-Type, not the opposite

• CEO will explore, anyway, synergy and partnership with
selected premium brands.
• Keep working in the direction of “Revolutionary &
Innovators”
• In case of lack of cash flow or phase needed of a specific
new clients to add in portfolio, the firm has to indulged
with client’s requests. Assign the job to the Junior team
from the “workshop”. However always present the two
options to the client. Sell the innovation solution, but
accept if the client chooses the traditional one.