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Overview of Green Logistics and

SCM of Starbucks
Until the late 2000’s they had to deal with a
struggling supply chain
When the economic downturn set in, forcing
Starbucks to re-engineer its supply chain
In 2010, the company removed more than
$700 million from its supply chain costs, and
used an innovative set of metrics to achieve
remarkable results
At that time sales gone down,
Increase of supply chain cost
At the starting stage –
 It lacked a supply chain strategy focused
on delivering enterprise value.
 It lacked organization calibration of
benefits.
 It lacked focus on the right supply chain
metrics.
 It needed to increase investments in
talent enhancement and acquisition.
 They transformed its supply chain
strategy to move from a
traditional logistics mindset to an
organization purpose-built to deliver
value, monitoring and adding value to
every step of the production process.
 To achieve this the company began to
implement several changes in many
areas of its business model.
Green Logistics
 More than 18,000 partners have
enrolled in an online “Greener Apron”
 Starbucks committed to build 10,000
Greener Stores by 2025
 Introduced Recyclable and
compostable cups in selected cities
worldwide 
 Eliminate single-use straws worldwide
by 2020
 They are phasing out plastic straws
globally by 2020 and launching a
lightweight strawless lid; could
eliminate 1 billion straws per year
 They use 10% post-consumer fiber
in our hot cups, as well as recycled
content in our paper shopping bags,
napkins and cup sleeves.

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