‘An Introduction to SPICE

MOBILES’

Presented By:
AMIT KUMAR GUPTA
Mission & Vision

Mission
“To be the most preferred choice for energetic young minds and be
amongst the top 5 Mobile Phone brands in India”.

Vision
INNOVATION as Companies Mantra
Introduction to Spice Mobile

Spice Mobiles Ltd. is a part of Spice Corp, a $ 2 billion multi-faceted

group with an exclusive telecom eco-system in India. With “Innovation”
as the company’s mantra, Spice began the process of revolutionizing the
Communication & Entertainment sector, with its new age
technologically advanced state of the art mobile phones. This led to the
birth of Spice Mobile. Spice Mobile phones made its entry two years ago
in the Indian market targeting the entry-level handset segment.

Debuting with handsets targeted at the entry-level segment, today,

the brand is growing rapidly and has a bouquet of offerings targeting
entry, mid & premium segments. Spice Mobiles Ltd has heralded a new
chapter in the history of Indian mobile telephony by launching the first
ever DUAL MODE PHONES this year.
Diversification of Spice Global
Market Oriented & Creative work
culture
 Establish SPICE as a truly ' Made by India' Mobile phone
brand
 Mobile Phones that redefine value even at the entry level
segment
 Marketing initiatives creating differentiated equity for the
brand
 Organization backed by committed team that delivers
profitability
Channel
 Minimize tiers of distribution
 Ensure profitability for partners
 Uniform Pricing across all tiers
 Channel friendly policies
 Focus on new markets Maximizing Efficiency
Product Support
 Meeting requirements of customer
 Differentiate with mass color & B/W
 Localize for Indian customer
 Ensure Customer Delight
 Reduce time to market Enhancing profitability
Marketing

 Aspiration brand for the masses

 Vernacular thrust
 Innovative BTL spends
 Focus on the youth, women
 Operator endorsements
 Capturing hearts & minds of consumers Prestige Image