4.

LAYOUT:

• CARREFOUR:
• Carrefour uses the Grid Store layout
• long gondolas are positioned in long rows
throughout the stores.
• store layout is the key strategies of retail business.
• layout make it easy to categorize accordingly
• layout aids the customers to find their goods easily
• aisles are marked according to the product category
which is very convenient for the customers
 esajees
• Mixed layout design because it is more flexible
• to create a vibrant flow through a range of
departments highlighting diversity of
merchandise
• congested space can make their customers
confused and may find difficult to locate their
desired good
• Client conduct is the main stable part of this sort
of format.
 5. Merchandising
Carrefour:
• density of commodities on display is also ideal, which means
the presentation is neither much nor less.
• remodel of existing stores and improvement of new stores has
effected financial report
• Carrefour continually attempts to update itself according to the
likings of its clients
• Also focuses on lighting, decorations, and extra administrations.
• display the promotional products in an appealing way
• sorted out his merchandise as according to their categories
• has utilized signs featuring different discounts on stock, pulling
in more clients
 Esajee’s
• No such changes over the course of time
• Still become a name synonymous with quality,
variety and fine customer service.
• follow simple methods of display of products
in racks in their specific categories
• displayed at the store corners which are
usually missed by the customers.
 6. suggestions
• Carrefour:
• They need concierges in order to guide people regarding
their queries
• needs to pay attention on building strong relationship
with customers. They need to get engage with their
customers through feedback
• need to revise their prices in order to gain competitive
advantage.
• to increase their variety in imported products
• Need to keep updated fast turnover appliances.
 esajees
• need to change display or the products for
better convenience
• get more spacious location
• work on the appearance of their stores, need
more lighting, fixtures etc
• should revise the products prices and expand
their target market