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  • Marketing Mix: Pablo Andrés Nieto. Paula Mildred Ruiz. Santiago Cortes

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    Andres Rodriguez
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    The marketing mix is an analysis developed by companies to understand their internal situation and develop a specific strategy for positioning themselves. It is also known as the "4Ps" - price, product, place, and promotion. For Gray Medicals, their marketing mix strategy involves setting equitable prices while reviewing costs, ensuring high quality products, promoting through social media and advertising, and locating in the city center while distributing to other departments and improving storage areas.

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    MARKETING MIX

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    The marketing mix is an analysis developed by companies to understand their internal situation and develop a specific strategy for positioning themselves. It is also known as the "4Ps" - price, product, place, and promotion. For Gray Medicals, their marketing mix strategy involves setting equitable prices while reviewing costs, ensuring high quality products, promoting through social media and advertising, and locating in the city center while distributing to other departments and improving storage areas.

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    7 views4 pages

    Marketing Mix: Pablo Andrés Nieto. Paula Mildred Ruiz. Santiago Cortes

    Uploaded by

    Andres Rodriguez
    The marketing mix is an analysis developed by companies to understand their internal situation and develop a specific strategy for positioning themselves. It is also known as the "4Ps" - price, product, place, and promotion. For Gray Medicals, their marketing mix strategy involves setting equitable prices while reviewing costs, ensuring high quality products, promoting through social media and advertising, and locating in the city center while distributing to other departments and improving storage areas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 4

    MARKETING MIX

    Pablo Andrés Nieto.


    Paula Mildred Ruiz.
    Santiago Cortes.
    WHAT IS IT?

    It is an analysis of the internal strategy commonly


    developed by companies. The objective of applying this
    analysis is to know the situation of the company and to
    be able to develop a specific strategy for subsequent
    positioning.

    This strategy is also known as the "4Ps", since its Anglo-


    Saxon origin is known as: price, product, place and
    promotion.
    4PS
    4Ps OF GRAY MEDICALS
    PRICE PRODUCT

    •.Be equitable with the price to charge • Verify the quality of the products.
    of the products. • Deliver in a effective time.
    • Review production costs. • Check the condition of the products.
    • Show that the quality of the product
    is above the others.

    PROMOTION PLACE

    • Make use of social networks. • Locate us in the center of the city.


    • Improve product and company • Distribute ourselves at the
    advertising. departamental level.
    • Better locate the product. • Monitor and improve storage areas.

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