A value proposition VP simply states why a costumer

should buy a certain product or service . Costumer are very

specific when it comes to their needs and their desired
benefits . So the value proposition should cater to those
particular needs . Thus , the value proposition is the major
driver in costumer purchase or service avialment . The
entrepreneur should bear in mind that value proposition
has to be direct in dressing the problems of the
costumers , should have quantifiable benefits , and should
differentiate itself from the competitors.
 The following are some tips for the
entrepreneur on how to create an effective
value proposition to the target costumers .
1. Prepare a situation analysis that details the problem (S) of
the costumers .
2. Make your value proposition straight to the point , simple ,
and specific, in short there should be no complications . Your
value proposition has to target your major objective.
3. Highlight the value of your product or service so that the
costumer will easily get what benefits you can provide .
4. Adapt to the language of your market . Ensure that your
target market understands clearly what you are trying to say
avoid putting unnecessary and in explicable phrases.
5. Add credibility – enchasing elements such as actual
testimonials from costumers partners , and other stake
holders , putting specific assurance elements and social
media or press materials . Several quality management
certification , such as the also seal , add more credibility of
the product or service that you’re trying to sell.
6. Differentiate your value proposition with your
competitors.
Example .
Of value proposition differentiators are the originality of the
product or service , its functionalities.