A STUDY ON BUYING BEHAVIOR OF

CUSTOMERS OF BIG BAZAAR IN JORHAT TOWN

Submitted by:
Ashis Karmakar
B.Com 6th Semester
Registration No: 111
Roll No: 111
INTRODUCTION

The Indian consumer could well be crowned King with all

economic indicators in the right place. Queuing up for the
coronation ceremony is a multitude of global companies
that are looking at India as the next consumer market
powerhouse. And it seems to be the retail sector that will
give the desi consumer royal status.
In this study it is tried to find out the present scenario of
retail market in India. This project will give focus on the
global scene to retail industry and what will drive the
growth of industry in the future.
OBJECTIVE

Main objective of the study is to find out the buying

behavior of the customers coming in to Big Bazaar.

There are some extensive objectives for the study which

are listed below.

•To find out the customers response towards Big Bazaar.

•To study the satisfaction level of customers in different
attributes of Big Bazaar.
METHODOLOGY
The data has been collected from both primary and
secondary sources to prepare this project.
• Primary data has collected with the help of a globally
accepted structured questionnaire, personal interviews
and discussions.

• Secondary data collected from various sources such as

books, journals, magazines, websites, etc.

Sample size: Out of total population 100 people have

been randomly selected for the purpose of the study and
data collection.
FINDINGS

The major findings are:

•The study shows that 60% of respondents visit big bazaar for
shopping, 10% for outing and 30% visit big bazaar for both the
purposes.
•More number of people comes to Big Bazaar in weekends than
that of week days .40% of people visits big bazaar in weekdays
where as 60% of people visit big bazaar in weekends.
•80% of customers come to big bazaar with a planned list of
products. Only 20% of people come in to big bazaar without any
planned list of products to be purchased from big bazaar.
•85% of them says they go to their near by kirana store and 15%
said that they don’t at all go to any kirana store. This shows that
majority of people go to kirana store even though they visit big
bazaar.
SUGGESTION AND RECOMMENDATION

Here are some recommendations for the Big Bazaar are:

•Big bazaar should include more of branded products its product

category so as to attract the brand choosy people to come in to big
bazaar.
•The service of the sales person is needed to be improved. Personal
care should be taken by the sales person for the customers so that
the customers feel good.
•During the off peak hour’s big bazaar should provide some offers
to its customers so that people would be encouraged to come to big
bazaar during off peak hours.
•The infrastructure is needed to be changed a bit during weekends
as heavy crowd comes in to big bazaar during those days.
CONCLUSION

At the end, it can be concluded that people not only visit big bazaar
to do shopping but also visit for outing purpose as it provides a very
nice ambience to its customers. As people go to malls they just tend
to move around big bazaar whether it is for shopping purpose or for
outing purpose. Grocery, apparels and food items are the products
which are demanded most by the customers of Jorhat in big bazaar.
As it is surveyed it seems that the biggest competitors of big bazaar
are the kirana stores and the discounted specialty stores like Vishal
mega mart, Virat bazaar etc.