Professional Documents
Culture Documents
• HORIZONTAL MERGER
• A merger in which both the firms are from same Industry.
• Example: coco-cola and Pepsi
• RESEARCH METHODOLOGY
• Primary data are collected by interviewing customers and some bank staffs
• Secondary data are collected by using internet ,magazines,and text books
The Benefits Of Bank Merger And Acquisitions
• Scale
A merger helps the institution scale up quickly and gain a large group of customers
• Efficiency
Acquisitions also scale the bank more efficiently not just in terms of your efficiency
ratio but also in terms of banking operations
• When two banks merge into one then there is an inevitable increase
in the size of the organization. Big size may not always be better.
• Consolidation does not lead to instant results and there is period
before the results arrive
• There is a problem of valuation associated with all mergers. The
shareholder of existing entities has to be given new shares.
• Further, there is also a problem of brand projection. This becomes
more complicated when existing brands themselves have a good
appeal.
CHALLENGES FACED IN A WAY OF MERGER