 Definition: Visual description, diagram or

drawing of a store's layout to include

placement of particular products and product
categories.

 Also Known As: plan-o-gram, POG

 Received before a product reaches a store.
 Are useful when a retailer wants multiple store
displays to have the same look and feel.

(UNIFORMITY)
 Fast-moving  Apparel brands and
consumer goods retailers are more
organizations and focused on
supermarkets largely presentation and use
use text and box pictorial planograms
based planograms that illustrate "the
that optimize shelf look" and also identify
space, inventory each product.
turns, and profit
margins.
 There are some consulting firms which
specialize in retail space layout and
Planogramming.

 Some chain stores and wholesalers also

create and maintain planograms for their
stores.
 A planogram should also illustrate how many facings are
allocated for each SKU.

 Facing: create the look of a perfectly stocked store (even when it

is not) by pulling all of the products on a display or shelf to the
front.

 SKU: is an identifier that is used by merchants to permit the

systematic tracking of products and services offered to customers.
Understanding the Retail Planogram

These schematics not only present a flow chart for

the particular merchandise departments within
a store layout but also show on which aisle and
on what shelf an item is located.
 The complexity of a planogram may vary by
the size of the store, the software used to create
the planogram and the need of the retailer.

 Planograms can be as simple as a photo of a

preset section or more detailed with numbered
peg holes and shelf notches showing exact
placement of each item.
 Store Formats
 Site and Building
Planning
 Site Selection
 Space Allocation
 Store Layouts
 Store Concepts
Traffic Flow and Planograms!
Shopper Interaction