WEEKLY COMMUNICATION

- Environment day post with a video

showing changes in environment that
have taken place in recent lockdown

- Promotion of sustainable products in

line with the environment day
- Store to door strategy of delivering
products to customers along with
pomotion of their collection

- Celebrity post with Shehnaaz gill

- Encouraging use of biodegradable and eco - An interactive post showing use of
products on the event of enironment day cotton products from GD
- Promotion of collections with the prints they
have and creating a colour story as well
- Explaining the process of creating a
product with promotion of its
menswear collection
- Grid layout regarding “self care”
- It also promotes 7 outfits for 7
days of a week
-Craft awareness along
with their product
promotion

-Craft awareness along

with their product
promotion

- LIVE session on Instagram on

“wemen empowerment and their
businesses” by Kirti Poonia and
Dipali Patwa
 - A avideo for environment day showing
“unlock with care”. In the video, the
earth moves like unlocking feature in a
mobile or PC

- Work from home outfit - Work from home outfit - A video showing logo of
ideas BIBA being filled up with
different craft patterns of India
- An interactive story
- Asked audience about their knowledge of different types of prints that are done in India
- Environment day post - “Caption this” campaign where it invites audience to suggest a caption for the picture
- Work from home outfits in
form of a slideshow video

- Sponsored story and post

- Environment day video - The home-office outfit idea for 7 days - Promotion of the HCL
a week concert by Bharat Sundar
- Promotion of Spring summer 2020 collection - Sponsored posts spotted during the week
- Environment day post - Sring summer 2020 collection post
THANK YOU