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Question 3

What are the four variables of the marketing mix?


The four variables of the marketing mix are:
i) Product
ii) Price
iii) Promotion
iv) Place
Are the four variables equal important?
 The four variables are equally important because all of the four
play an important and valuable role in the marketing of that
brand.
 The marketing mix is the combination of activities included that
are planned, organized, implemented and controlled to meet the
needs of customers within the target market.
 While the marketing of a brand begins with its product, the other
three elements too are equally important, and getting them right is
essential to make your marketing strategy win.

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