ELORA EN TRE P RE N EU RS L EV ERA G I N G

O U T S O U RC ED R EP O RT S A N D A U D I TS

“GET BACK TO WHAT YOU LOVE”

 OUR TEAM

Emily Forrester

Hailea Major

Santiago Meneses Agudelo

Silver Phoenix

Teresa McKay
MARKETING PLAN
 PRODUCT

We offer support to small/medium businesses

to succeed in the inventory, auditing, and reporting
variance analyses. Moreover, we conduct high-
quality, cost-effective small and medium-sized
entity assurance and compilation engagements in
compliance with professional standards.

This Photo by Unknown Author is licensed under CC BY-SA

 PRICE

In the bundle pricing strategy, our company

offers full inventory, auditing, and reporting
services. We also offer other product bundles for
prices that are discounted as well, compared to
purchasing each service separately. This pricing
strategy encourages buyers to purchase our
company’s services based on perceived
affordability.

This Photo by Unknown Author is licensed under CC BY-SA-NC

 PROMOTION

The promotion of our business will take an

online focus, as most of our target market uses the
internet to do their research and shopping. We will
also have a dedicated sales team that will reach out
through cold calls, respond to incoming inquiries,
and network with other vendors.

This Photo by Unknown Author is licensed under CC BY-SA

 PLACE

Our company does not operate at a physical

location; services will be delivered virtually.
Commissioned Sales Reps will have the ability to
sell online, via telephone, as well as make personal
contact with perspective customers. Our central
mailing address will be placed with HR’s home
location at a central post office box.

This Photo by Unknown Author is licensed under CC BY-NC

 WHAT DIFFERENTIATES
US FROM OUR
COMPETITORS?

ELORA offers a high-quality inventory control

service at a competitive price advantage specifically
to help small business owners achieve success. Small
business owners will have affordable access to:
Turnover rate analysis – optimizing purchases and
inventory real estate

One-on-one monthly consulting – educating small

business owners on how to best control their specific
inventory items and improving report literacy
 WHAT DIFFERENTIATES
US FROM OUR
COMPETITORS?
 Forecasting – developing an understanding of
reasonable growth expectations, and
accounting for holiday and special event orders

 Variance analysis – analyzing and isolating

anomalies in inventory and determining the
cause

This Photo by Unknown Author is licensed under CC BY-NC

 WHAT DIFFERENTIATES
US FROM OUR
COMPETITORS?
 Ultimately, small business owners will have
affordable access to otherwise time-consuming
activities allowing them to reallocate their time
towards revenue-generating tasks whilst
maintaining inventory control at a professional
level.

This Photo by Unknown Author is licensed under CC BY-SA-NC

 CAPACITY PLANNING
Based on the Maximum reasonable output the
Operations Director will determine a practical work
quota.

Communicating between HR and the Sales/Marketing

director a staffing plan will be put in place to suffice
the necessary quota.

Actual Generated sales will be delivered to the

Director of Operations for project designation
 CAPACITY PLANNING
A Staffing plan will be re-assessed based on the
generated workload between HR, the Director of
Operations, and the Consulting/Analysts
 

This cycle will continue to insure efficient

optimization of the services based on the maximum
output of the Consulting/Analytics Team.
MANAGING OPERATIONS
The Director of Operations will be
responsible for overseeing three
departments, Marketing/Sales,
Consulting/Analytics, and Human
Resources.

The Director of Marketing/Sales

will be responsible for overseeing
Commissions Sales Representatives,
and coordinate between teams to
ensure successful marketing
strategies designed to meet quotas.
MANAGING OPERATIONS
Consultants/Analysts will be
responsible for overseeing the
activities of the Data Entry personal,
communicating across teams to
determine how much personal is
necessary to complete projects.

Human Resource Management is

responsible overseeing the activities
of the Administrative assistant(s) and
communicating between teams to
maintain a functional workforce
using strategic staffing plans.
 •not being able to meet face to face

•learning new internet and software applications

STATEMENT OF •effective advertising

CHALLENGES •keeping operating costs at a minimal while still

providing excellent service and generating
revenue/profit

•convincing others we are the best choice in a

competitive market through service and price
 • how to create a cohesive team

REFLECTION OF • relying on other team members to do their

WHAT WAS part of the process

LEARNED • the complexity of research and compilation

DURING THE
required to build a professional business
proposal

PROCESS • learning the strengths of other group

members, and sometimes our own
 FINANCES PLAN
LAUNCH COSTS
TOTAL FUNDING $50,000
PRICING
COSTS   Best Practice Report $1,000
Legal $2,004 Raw Data Sales $1.14 per item
Best Practices Audit Report $1.22 per item
Marketing $1,312
  +$1000 for report
Misc. Expenses $6,026
Office $14,950
Software $1,475
Salaries $15,200 •Target ratio of contract to non-contract sales is 20% to
80%
•Non-contracts have higher profit margin
TOTAL COSTS $40,967
Surplus $9,033
•Total start-up funding available- $50,000
•Came in under budget by $9,033
Projected Workload
Expected Sales in First Year

 
FINANCES PLAN
Audit Report* 3

Best Practice Report* 1

Expected items per company 89 • Factoring analysis cost of 89 items/company *an 8-

Total Items in first year 277,680 week comparison this creates a total workload of
277,680 items
Sales Revenue**  

Audit report sales $583,016

• Remaining maximum output of 85578 items- Using
Best Practice Report Sales $104,000
20% contract vs 80% non-contract target, an additional
four annual contracts of companies no greater than 89
Additional Sales  
items, and 769 weeks of non-contract services with
Non-contract $41,070
companies no greater than 89 items/ company
Contract $4,458

Total Expected Revenue $732,544

*per week per employee

**less commission