GNC

LIVE WELL
Company Overview

GNC Holdings Inc. (General Nutrition Centers) is a retail industry

company that sells health, wellness and performance products which

was originated in Pittsburgh, Pennsylvania by David Shakarian in

1935.

2
GNC Products:
An American company that has 8,000 stores located
worldwide, it is known to be a leading global
specialty retailer of health and wellness products

 Vitamins
 Minerals
 Herbal supplement products
 Sports nutrition products, and
 Diet products.

3
EDGE OF GNC TO ITS
COMPETITORS

 They create their own health

products
 They are well known for
creating their own brand of
health products
 They are proficient in meeting
the demands of customers and
creating new products

4
Problem:
Continuous declining of share
values/ revenue?

Reasons why GNC went down

 Online shopping
 High prices on their products
 GNC itself in US focused only on
the body builders
 Wellness life
 2003: Lawsuit file due to
franchise issue
 2016: “Cease and desist” filed by
5
New York General Attorney
Recommendations:
 GNC must focus not only in bodybuilders

 In order for them to compete, GNC should adopt for improvement of technology
(e.g. Online Selling Platform)

 GNC should provide quality and safe products

 Should invest Market in networking

“GNC in Philippines welcomes a bigger, better and stronger.” 6

THANK
YOU!