The four variables of the marketing mix are: i) Product ii) Price iii) Promotion iv) Place Are the four variables equal important? The four variables are equally important because all of the four play an important and valuable role in the marketing of that brand. The marketing mix is the combination of activities included that are planned, organized, implemented and controlled to meet the needs of customers within the target market. While the marketing of a brand begins with its product, the other three elements too are equally important, and getting them right is essential to make your marketing strategy win.