NO.

OF LIKES OR FOLLOWERS ON VARIOUS

SOCIAL MEDIA PLATFORMS
 TYPE OF CONTENT POSTED ON VARIOUS PLATFORMS

FACEBOOK: Content consists of images, posters, banners, videos, offers, celebrating

various festivals, etc.
INSTAGRAM: Content consists of images, posters, banners, videos, offers, celebrating
various festivals, etc.
YOUTUBE: Informational videos about the product are posted
LINKEDIN: Employee recognition, celebrating festivals, Information about the product,
Corporate Social Responsibility.
TWITTER: Content consists of images, posters, banners, videos, offers, celebrating
various festivals, customer grievance redressal etc.
FACEBOOK/TWITTER/INSTAGRAM
LINKEDIN
 FREQUENCY OF POSTS ON THE DIFFERENT SOCIAL
NETWORKING PLATFORMS

• Facebook- 3 days
• Twitter- Almost 1 day
• You tube- There are only 4 videos on the channel and last video was 3
months back. (The company doesn’t have it’s own youtube channel as of
now)
• Linked in- 3 days
• Instagram- Daily
IS THE SAME POST USED ON DIFFERENT SOCIAL MEDIA PLATFORMS?
•The company mostly focuses on Facebook and twitter to launch any sort of marketing
campaign or promoting a new product or expanding business via attracting customers online.
•As of now , the company doesn’t own an youtube channel to exclusively market the
payments bank.
•The company uses linkedin to very minimalistic amount in order to attract customers, but
mostly to post openings for various open positions at the firm.
LIKES & COMMENTS ON VARIOUS PLATFORMS