CASE STUDY

TOPIC  CHEVROLET CORVETTE

AZAM KHAN MUHAMMAD

ABUL REHMAN
CORVETTE BRAND ANALYSIS:

PARENT COMPANY  GENERAL MOTORS

CATEGORY  SPORTS CAR

TAGLINE/ SLOGAN  THE GREAT AMERICAN SPORT CAR

TARGET GROUP  HIGH AND AFFLUENT INDIVIDUALS

CHEVROLET IS ON OF THE FLAGSHIP BRANDS OF THE UMBRELLA BRANDS

SWOT ANALYSIS OF CHEVROLET CORVETTE

S= STRENGTH/S
W= WEAKENESS/S
O= OPPORTUNITIES
T= THREATS

THE STRENGTHS AND WEAKENES ARE THE INTERNAL FACATORS

OPPORTUNITIES AN THREATS ARE EXTERNAL FACTORS

 I.E GENERAL MOTORS, CHEVROLET CORVETTE IS ONE OF THE LEADING
BRANDS IN AUTOMOBILES SECTOR

STRENGTHS IN THE SWOT ANALYSIS OF CHEVROLET CORVETTE

1) GLOBAL PRESENCE:
ACCORDING TO CHEVROLET DATA THEY ARE OPPERATING IN 200
COUNTRIES.
OUT OF THESE 200 COUNTRIES USA IS THEIR HOTTEST MARKET
WHERE THEY SELL THE HIGHEST NUMBER OF CHEVROLET CARS
AS COMPARED TO ANY OTHER NATION AROUND THE GLOBE.
2) EMERGING MARKETS:
CHINA AND INDIA ARE THE EMERGING MARKETS OF CHEVROLET
CORVETTE WHERE THE COMPANY IS TRY HARD TO ESTABLISH
ITSELF

3) PRODUCT INNOVATION:
WE SAW THE PRODUCT INNOVATION AND TECHNOLOGICAL
ADVANCEMENT IN THE FORM OF ITS HYBRID MODELS LIKE
CHEVROLET MALIBU AND COMPANY IS ALSO INVESTING IN
HYBRID AND PLUG –IN VEHICLES
4) LARGEST UNIT SALE :

THE PARENT COMPANY GENERAL MOTORS OWNS 13 BRANDS

INCLUDING GMC , OPEL AND MANY OTHERS
IT IS CURRENTLY AMONG WORL’S LARGEST AUTOMAKERS BY
VEHICLES UNIT SALES.

5) WORKFORCE:

IT HAS CRETED A POOL OF 300000+HIGHLY SKILLED

EMPLOYEES CONTINUOUSLY WORKING ON 100+ COUNTRIES
WEAKENESSS IN SWOT ANALYSIS OF CHEVROLET CORVETTE:

1) CONTROVERSIES OF RECALLED CARS:

ON ACCOUNT OF FAULTY IGNITION SWITCHES WHICH HAS
BEEN LINKED TO AT LEAST 13 DEATHS AT A LOSS OF $1.3B
NEWS LIKE THIS IS EFFECTING BRAND IMAGE.

2) BANKRUPTCY OF GENERALMOTORS:
AFTER A LOT OF DECLINE IN GENERALMOTORS DUE TO
BANKRUPTCY ,GENERAL MOTORS WAS FINALLY BROUGHT TO
ITS KNEES BY THE RECESSION (2008-2009) BY FROZEN MARKET.
THIS MAJOR EVENT STRONGLY EFFECT THE BRAND IMAGE.

3) BRAND VISIBILITY:
ONE OF THE MOST IMPORTANT DEPARTMENTS THAT G.M
GROUP OF COMPANIES STRUGGLING WITH ADVIRTISING RESULTING
LOW VISIBILITY ACROSS VAROIUS MEDIUMS AS COMPARED TO ITS
COMPETITORS.

4) EXPENSIVE AFTER SALE SERVICES:

AFTER SALE SERVICE IS ONE OF THE MAJOR FACTORS AFFECTING THE
BUYING ECISIONS OF THE CUSTOMERS IN AUTOMOBILE INDUSTRY.
WHILE THE CHEVROETE HAS EXPENSIVE AFTER SALE SERVICES WITH HIGH
PRICES OF THE SPARE PARTS AS COMPARED WITH COMPARED WITH
COMPETITORS WHICH AFFECTS THE BUYING DECISIONS OF THE CUSTOMERS.

OPPORTUNITIES IN THE SWORT ANALYSIS OF CHEVROLET:

1) INCREASING PRODUCT PORTFOLIO:

BY INCREASING THEIR PRODUCT PORTFOLIO AND INTRODUCING

NEW SERIES IN DIFFERENT SEGMENTS CHEVROLET CAN INCREASE
THE SALE
2) STRATEGIC ALLIANCES:
CHEVROLETE HAS VERY FEW STRATEGIC ALLIANCES WITH OTHER
COMPANIES, IT CAN ENTER INTO STRATEGIC ALLIANCES TO DESIGN
AND REDESIGN THEIR OFFERING.

3) MARKET EXPANSION:
ENTERING INTO NEW MARKETS AND FURTHER PENETRATING
INTO DEVELOPMENT MARKETS LIKE INDIA. CHINA ETC , THE COMPANY
CAN INCREASE THE REVENUES.
THREATS IN THE SWOT ANALYSIS OF CHEVROLETE:

1) COMPETITION:
COMPETITION FROM OTHER AUTOMOBILES PLAYERS IS FIERCE IN BOTH
PASSENGER AS WELL AS COMMERCIAL VEHICLES HICH CAN BE A
THREAT FOR THEM.

2) GOVERNMENT REGULATIONS:
GOVERNMENT POLICIES LIKE REDUCTION IN GLOBAL WARMING BY
DESCOURAGING THE USEOF PERSONAL TRANSPORTATION, REDUCING
THE ROAD PERMIT VALIDITY , VOLATILITY IN FUEL PRICES ,
AND RESTRICTING THE ENTRY OF OUTSIDE STATE VEHICLES ARE SOME OF THE
REGULATIONS WHICH ARE IMPLEMENTED IN THE RESPECTIVE REGIONS IN THE
WORLD AND IS AFFECTING THE AUTOMOILES SECTOR BY LARGE SCALE.