Fiscus
Competitive apps to Fiscus:
ETMoney
Pros
• Along with managing spending it also manages
investments
• Helps in investing in mutual funds, helps to get
insurance
• Helps to buy life as well as health insurance
• Helps track mutual fund portfolio
• Helps in tax saving and planning
• Facilitates automatic payments of bills and SIPs
• Helps to avail instant loans
• Inbuilt return calculator
• Graphical representation of returns
Cons
• Does not show daily performance of fund and
investments
• Support and FAQs are not very helpful
• Have issues with data quality
• Does not have budgeting feature
• Does not export or import reports
• Does not have desktop or browser version
• Does not show long term and short term
investments and loans separately
Walnut
Pros Cons
• Does not have a feature to add income
•Helps sending money to friends
•Give loans to prime users • Does not analyze the saving investing and spending
capacity based on income and spending patterns
•Helps split expenses
• App UI is not very user friendly and makes users get
•Emails the statements frustrated with in app advertisements
•Integrated with BHIM UPI • Does not show how much we spend at specific
•Shows bill reminders vendors
•Finds nearby ATMs • Does not show recurring expenses
•Exports data to excel • Problem in adding cash transactions manually
•Helps to check bank balance
•Keeps track of bookings like bus train or movie
•Send alerts for important bank messages
•Takes user permission to access data
Finart
Pros Cons
• Does not show Realtime bank balance
• Tracks expenses
• Does not have dark mode
• Shows income and expenses chart
• OTP is read by the app which is a security
• Show bill pay reminders concern
• Track subscriptions • Searching transactions is difficult
• Checks account balances • App crashes multiple times due to memory
• Plans budget issue
• Splits expenses • Does not show where the money was
transferred to or from
• Does not contain ads
• Users have reported security concerns
• Helps budget on first day of month • Does not track income correctly
• Categorizes expenses into travel, leisure, food • Does not have UPI transactions
• Good customer support • Does not support splitting bills
• Maintains multiple accounts • Does not track expenses of UPI
Marketing strategy

Marketing Strategy for customer acquisition Marketing for subscription model

• Social media marketing by using content writing, graphic
• Group subscription to corporate offices, educational institutions
designing to make banners
• Tie up with the ecommerce apps because usually customer once the application starts subscription based model

using ecommerce worries about his spending pattern • Market the app to banks and NBFCs to integrate the feature into
• Advertise on apps like Moneycontrol and other investing
their sites so that users trust the app authenticity and use it.
platforms, newspaper apps and shopping sites
Banks will get to sell loans, insurances, Mutual funds in the app
• Market the app to retailers in unorganised sector who would
use it to track their daily income, expenditure as well as • Cross sell with salary accounts, insurance, loans credit cards etc
inventory management
• Market the app to retailers in unorganised sector who would
• Advertise in gaming sites where usually people feel guilty of
use it to track their daily income, expenditure as well as
spending on games and plan to invest their money
• Campus ambassador programs for students to increase the inventory management

downloads
• Tie up with trading platforms like zerodha as our target
audience would be available there
Survey Data and Analysis Microsoft Excel
Comma Separated Values F

Survey Data

When asked about how secure you

feel about the app, around 82% of
participants did not feel that the app
was safe to use
1 being lowest and 5 being highest, on an average
users were not very happy with the application but
were convinced to some extent to use it
1 being poor and 5 being best, many participants felt that
the interface was not user friendly and not appealing
Participants preferred viewing daily monthly and weekly
charts more useful
Participants did not prefer to continue using the app because
they felt that the app is tracking their data
Best Features of Fiscus
• The application helps us to manage income, expenses, investments, make payments,
spending pattern, loan EMI payments and due dates as well as account and card balances

• The app helps us to remind to pay bills as well as pay bills using one click and is easy way to
remember and pay bills

• Helps us track our transactions real time and plot the transactions based on daily or weekly
spending patterns

• Categorise payments into the spending pattern and show us how and where we have been
spending our money

• The app also helps us manage investment portfolio

Features to add – Installation and startup
• When we first download the app, it takes a lot of time and RAM to read all the messages of inbox to collect data.

This latency can be reduced using multithreading programs or keep users engaged

• When I installed the app, my phone hung up due to the app occupying the entire RAM space. This leads to user not

being interested in the app and makes it less user friendly

• If I switch to using whatsapp while the data is being read, the process terminates and app starts fresh again signing

up and generating OTP when you go back to the app.

• At installation there were no notifications informing the user that their inbox is being read. No consent is taken

• At one point seeing my Credit card data in the app I felt insecure because I did not even give permission to app to

read my card spending

User interface look and feel
• Dark mode to be made available since many users prefer apps in dark mode

• Weekly stats of transactions would help

• User flow can be made more user friendly and more natural. Its hard to find pages which are

intricately designed

• At the installation a small tool tip or app tour should be available

Functions I would enjoy using

• A feature which would show in numbers how much money I would make if I would not spend the money and rather invest in an

instrument that the app suggest to give a feeling of FOMO

• Recurring transactions should be shown on a separate page

•Automatic budgeting feature – The feature shall use the recurring expenditure and recurring income along
with some regular expected visits to eateries and grocery stores and estimate a budget for the user automatically and then also

give option to modify and review it. As well show the user at the end of month how much he has followed the budget

• Along with this it will be helpful if a quick chart is shown with account balance vs planned activities

• Budgeting feature for the week, month and quarter or year

• Add a futuristic window which shows forecast of spending based on repeated transactions like bill or rent payments

• Feature for merchants to track their daily income and expenditure along with tracking their inventory levels

• The feature where we could split the transactions and note it as payables and receivables would help user to keep track of his

payments to be made and payments he has to receive

Technical additions
• If bill is paid it should not appear in overdue list which is a data quality issue. I could see that
the bills paid in the past still showed overdue even when the very transaction of bill payment
was also being displayed in the app

• These should be an interface to tag a transaction with details of transaction if you choose to
do so, about transaction in memo section.

For example, if I have to remember the transaction I made for a friend and he has to pay me
back. I should be able to add a comment to that transaction

• Feature to set reminder if you have to pay someone or someone has to pay you

• Assets and liabilities page – where we can show how much I owe in total for the month and
how much money I hold for the month except the billables that I can afford to spend
Technical additions
• Provision to show refunds of transaction in the same transaction and mention that the payment has been
refunded instead of showing a different transaction for that

• Other than the built-in categories like food, restaurants, movies, the user should be allowed to create his own
categories of spending Create new categories based on user’s convenience

• Point out unusual transaction like international transaction or amount of transaction not usually done and alert
the user of the same

• Show on what brands I spend more on

• Track income sources, like collection of rent money, gig salary, commission etc which helps user see if his salary
or rent was credited
Additional features
• Bank and ATM finder would be helpful for the users and hence can be integrated in the app

• The details should be available to be backed up in drive for further reference

• The details and reports should be exportable to excel

• EMI calculator, loan schedule calculator and other financial calculators like GST for category of
transactions will be helpful for the users t know about the future payments

• Custom month start and end dates as for a few people month start would be when they
receive salary

• Currency conversion and multiple currency support

• UPI based payment gateway

Additional features
• Read emails by using user permission to read and display account statements and track those
transactions

• Help users to borrow loans based on transactions that can be used to credit score them

• Help users to purchase any type of insurance

• Help user to know about and help to invest in mutual funds using edu tech videos and
readings

• Help and support users to know about markets and invest in the market by educating them
with ed tech learning videos and readings