CONTENT

• Tata Motors and the ultra-low-cost car market

• Tata Motors competitive advantages in
emerging markets
• Screening criteria for Tata Nano’s IMS process
• The countries we choose for Tata Nano
TATA MOTORS AND ULCC Opportunity for growth

• Increasing middle class population

• Increasing disposable income of this
population
• Need for more fuel-efficient cars
• And they have the production capacity
 TATA NANO AND ITS COMPETITIVE
ADVANTAGES
• Low cost of labor in India + incentives from
government for R&D
• Cost reductions:
• Supply chain
i. • Locally sourced parts (97%)
ii. • Backward and forward integration (Tata
Group)
• Standardization
 IMS: 1ST SCREENING
• Veto criteria:
• Economical / Political Instability (BERI) •
Venezuela
• • Iran
• • Sudan
• • Laos
• • Liberia
 IMS: 2ND SCREENING
• MARKET ATTRACTIVENESS
• Middle class population (3)
• Disposable income (3)
• Market Focus (3)
• GDP per capita (2)
• Urban population (2)
• Emission standards (2)
• Public transportation (1)
• COMPETITIVE STRENGTH
• Local experience (3)
• Local partnerships (2)
• Brand recognition (1)