Levels of Planning

1. Strategic Planning
2. Market Planning
3. Tactical Planning
1. Strategic Planning
 Mission
 Strategic Business Units
 Objectives
 Strategic Planning Tools
 Ansoff Matrix
 BCG Matrix
 Marketing Plans
Mission:
 ITC Vision
Sustain ITC's position as one of India's most valuable
corporations through world class performance, creating
growing value for the Indian economy and the Company’s
stakeholders
 ITC Mission
To enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering superior
and sustainable stakeholder value
 Cadbury
To attain leadership position in the confectionery market
and achieve a strong national presence in the food drinks
sector.
Strategic Planning Tools
 Ansoff Matrix
 BCG Matrix
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