Professional Documents
Culture Documents
• Simon Sinek discover a theory that he called "Golden Circle" after three and half
years of discovery. The theory explain that great and inspire leader act, think and
communicate the exact same way which different from others. Golden circle
consist of three layer of circles. "What" in the outer circle which means what to do,
and then "How" in the middle circle which means how someone do something,
and after that "Why" is in the center of the circle which means why someone do
something which picture their purpose or believe. It can be explained that most
people absolutely know what to do but just some people know how to do
something and even more just a few people who know why they do something.
One interesting point is average people act, think and communicate from outside
to inside the circle but Inspire people take opposite.
People do not buy what you do, because there is a million other people who do
what you do or even do much better than you. But they rather buy it because why
you do it, your purpose or believe. When you have people who believe what you
believe, they would do not do something for you but for their-selves. Those who
start with "Why" (purpose or believe) have ability to inspire people around them
or to find others who inspire them.
Apple
“I Belive”
“I have a Dream”