PRINCIPLES OF

DESIGN
 BALANCE
This is the feeling of
equilibrium.
 BALANCE
a. Symmetrically or the formal
balance

can be described as having equal

"weight" on equal sides of a
centrally placed like a see saw
 BALANCE
a. Symmetrically or the formal
balance
 BALANCE
a. Symmetrically or the formal
balance
 BALANCE
b. Asymmetrically or the informal
balance

can be described as having equal

"weight" on equal sides of a
centrally placed like a see saw
 BALANCE
b. Asymmetrically or the informal
balance
 BALANCE
b. Asymmetrically or the informal
balance
 BALANCE
c. Proportion

Is the pleasing relationship of all

parts of the object with one
another.
 BALANCE
c. Proportion
 BALANCE
c. Proportion
 2. EMPHASIS

Every pleasing design has one part

that is more interesting than any
other
2. EMPHASIS
2. EMPHASIS
 3. RHYTHM

These are smooth movement

repeated again and again.
3. RHYTHM
3. RHYTHM
 3. RHYTHM
a. Repetition

Repetition of lines, colors or

accessories. Parallel lines are
formed by the use seams, buttons,
embroidery, lace, etc. which helps
uninterrupted eye movement.
 3. RHYTHM
a. Repetition

Repetition of lines, colors or

accessories. Parallel lines are
formed by the use seams, buttons,
embroidery, lace, etc. which helps
uninterrupted eye movement.
3. RHYTHM
a. Repetition
 3. RHYTHM
b. Radiation

These lines are created by gathers

Eyes can move easily from one
part to the other on the small lines
created by gathers
3. RHYTHM
b. Radiation
 3. RHYTHM
c. Gradation

Rhythm can be created by gradual

change of lines, shapes or shade of
the color.
3. RHYTHM
c. Gradation
 4. HARMONY

Means a relationship of different

portion of a design. Harmony
should be achieved through
judicious use of color, shape, and
texture to give a feeling of oneness.
4. HARMONY
4. HARMONY