VISUAL PERSUASION VS

PROPAGANDA
WHAT IS VISUAL PERSUASION?

Visual persuasion is the use of graphics

such as photos, illustrations and graphics, to
amplify a message in order to motivate the
receiver to act a certain way.
WHAT IS PROPAGANDA?

Propaganda is information that deliberately

attempts to persuade the attitudes, beliefs, or
opinions of a target audience for ideological or
political reasons
DEFINITION OF
PERSUASION
persuasion uses factual
information and
emotional appeals to
change a person's mind
and to promote a desired
behaviour.
DEFINITION OF
PROPAGANDA
propaganda uses one
sided and often
nonfactual information
or opinions that appear to
be facts along with
emotional appeals.