SEARCH ENGINE OPTIMISATION

• Site map tells the architecture of the

website.
• Site maps is not as simple as it looks
like. There are so many arears under
that. Like product 1,2, & under that
sub product 1, sub product 2. it has to
be properly defined.
• The content should be good enough so
that it would be projected easily.
• Domains are internet address.
• Domain name should have
memorability & it should be recalled
easily.
• Content is directly connected with
keyword. There is a direct connection
between domain name & key word.
• Subdomains; lets say www.___.com
this is the domain. Subdomains have
lesser authority. There can be other
name also. Analytics, support, mail
etc. Subdomains are lower in
hierarchy & lower in authority.
• Errors
• 404 errors happens when the site not
found.
• May be something is missing or lost or
removed some content that you are
searching, so that why it is showing.
• 505 errors happens when the software
not supports. There is a syntax error. Or
something like hardware issue or
unexplained issue.
• Meta tags :it shows the headings.
These are also html tags which are to
describe a page content. & this one is
not apperars or you cnt see this one.
• Title tags: these are
Schema.org is a community which do lots aof activities. They will facilitate for a
structured data for your website. Mainly you will get a template
There should be keyword also & secondary keywords also or you van say synonyms also. key words per 100
words. Seo wants content should be clear.
• For long key words, those are very specific.
• Both keywords are for awareness.
• Keyword funnel
• This funnel helps to understand what type of content we should
put.
• Synonym
• There shoul not be more than 3 key words for 100 words
• Microsite are which are usually
provides a separate entity for a
product.
• Breadcrumbs; facilitate form one
information mode to previous
information mode.
• Internal linking are not same to
breadcrumbs but similar to that. It
can be any location which can be
interlinked. There need not be font
pag information mode or previous
information mode
• Off page optimization
• You should focus on back linking & authority.
• Back linking;
• Source diversity; the source
should be diverced. Diversity
comes when different field
connects.
• Source independence: when you
have independent source.
• Blogpost/commenting : who is
the author, from which
 SEO tactics
• Keyword stuffing :
• Cookie stuffing; You are putting on the browser of user. The cookie is not yours. It is of 3 rd party’s. But you
will get commission for that.
• Hidden texts/links: on a white background if you write something , it will not appear.
• Cloaking: the
• Gateway pages: which are hidden pages. When you will be dropped to the landing page, it will take to
another page.
• Mirror site; In order get more traffic, you will make anothetr website which is same as the previous one.
• Blog comment spam: Some kind of comment you will put which people will click. Indirectly saying you are
forcing them to do the clicking
• Link farms; here you are growing links. You making people to sit on different computers to create link. Like
it wants artificial back links.
• Cybersquatting; you are using a brand name in your domain to attract customers.
Jan hit mai jari