introduction

• The farms that are located on the outskirts of big cities produce all
kinds of fresh fruits , vegetables. These are sent of the cities on a daily
basis.
• This type of farming is called truck farming.
• Mainly, this type of farming is used for commercial purposes.
• Flowers are also cultivated in truck farms. This cultivation of flowers is
known as horticulture.
• This type of farming is found everywhere in the world, especially in
developed or advanced countries, like USA, Canada, etc.
more….
• Traditionally, "market garden" was used to contrast farms devoted to
raising vegetables and berries, a specialized type of farming
• The use for vegetables raised for market can be traced back to 1784
and truck farms to 1866.
• The word 'truck' in Truck farms does not refer to the transportation
truck, which is derived from Latin for wheel, but rather from the old
north French word troquer , which means "barter" or "exchange“
• Many truck farms practice all natural and organic practices with their
crops.
Business point of view
• Selling to the wholesale market usually earns 10–20% of the retail price,
earns 100%.
• An efficient market garden can earn in the $10,000–15,000 per acre range,
or even higher.
• Larger market gardens often sell to such local food outlets as supermarkets,
food cooperatives, community-supported agriculture programs, farmers'
markets, fresh food wholesalers, and any other higher-volume channels
that benefit from buying a range of vegetables from a single supplier.
• The farms are near the cities so that they can easily transport their
products.
history
• Truck farming is often mistakenly associated with railroad trucks, the
mode of farming began not along railroad tracks but near waterways.
• In the late 19th and early 20th centuries developments in rail
transportation and ready demand of growing urban markets
combined to be a profitable business.
• Truck crops were crops of a “perishable nature” and ideally were
produced for “distant markets” where demand, and hence profit, was
higher.
Indian examples -1
• Ranganath K.R., a system administrator and network security
engineer switched to farming and launched Farm Direct Express in
2015, after going through much learning and experimenting.
• Inspired by greenhouse growing in New Zealand where he was
studying for his post-grad, he later started learning various aspects of
hi-tech farming.
• He now has farms in Chickaballpur and Kanakpura. Vegetables
harvested in the morning are bought to customers by evening.
Indian examples-2
• In 2010, Madhusudhan began researching organic cultivation and
studying the Indian organic produce market.
• In 2011, Madhusudan started back2basics farm, a unique Bengaluru-
based farm-to-fork company that supplies locally grown organic food
with same-day-as-harvest doorstep delivery.
• Spread over 100 acres, the company practises chemical-free
agriculture, selling 90 varieties of seasonal produce in four categories
– fruits, vegetables, greens, exotics to clients that include large
corporates, retail chains, independent organic suppliers
disadvantages
• It is more expensive for long hauls then some competing modes of
transit.
• It is too expensive for many low grade and bulky commodities in
intercity service.
• It is affected by weather and road conditions and traffic.
• The business is very uncertain and not recommended for beginners.
• Its requires a large capital and great expense.
advantages
• It offers highest return on farm business, as product is directly sold to
the consumer and the by products of farm are properly utilized.
• It provides work throughout year.
• Efficient utilization of land, labour, equipment and other resources.
• Customers are satisfied as they get fresh products directly from farm.
• The food products most of the time in truck farming are chemical
pesticides free.
In india
• The development of national highways in India and efficient motor
truck facilities is recent years has helped his considerably. Truck
farming becomes prosperous in those regions where climate, soil and
other factors of production assure better yields than the average, and
where labour is cheap. Through truck fanning vegetable surplus in
one region can be better disposed of in those areas where there is a
shortage of vegetables. Onion from Nasik and green chills from UP.
are available in Gwalior during early summer season due to this
.Better storage facilities are not available, everywhere in India and this
affects considerably the truck gardening.
Coming up as new business oppurtunity
• Market gardening has in recent decades become an alternative
business and lifestyle choice for individuals who wish to "return to the
land", because the business model and niche allow a smaller start-up
investment than conventional commercial farming, and generally
offers a viable market
• It is in some instances considered hobby farming, but the  business
model that can be significantly profitable and sustainable.
• It is an extension of their pastime, to fully commercial market
gardening as the main or sole income stream. The latter requires the
most discipline and business sense.