SOCIAL CLASS AFFECTING

CONSUMER BEHAVIOR
 SOCIAL CLASS
 The division of members of society into a
hierarchy of a distinct status, classes, so that
members of each class have either higher or
lower status than members of the other classes.
 Social classes are the society's relatively
permanent and ordered divisions whose members
share similar values, interests and behaviours.
 Factors Determining Social Class.
 Income
 Occupation
 Education
 Wealth
 Other Variables
Marketers and Social Class
 Clothing

Elite Class & Upper Class Middle Class Lower Class

Automobile

Elite Class & Upper Class

Upper Middle Class & Middle Class
 Conclusion
 Social Class is one of the predominant factor that
influences the consumer behaviour.
 Categories also varies depending on the class as
well as socioeconomic condition of the
consumer.
THANK YOU

PRESENTED BY:
BHUMIKA J PAWAR