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    VIPUL TUTEJA
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    The document discusses the marketing mix of a glass manufacturing company. It produces several types of glass products for business customers. The company uses a dynamic pricing strategy, negotiating prices individually with each buyer based on demands. Pricing is sensitive to raw material and market conditions, so prices fluctuate based on costs. The company aims to offer competitive prices in the building sector by choosing quality suppliers.

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    The document discusses the marketing mix of a glass manufacturing company. It produces several types of glass products for business customers. The company uses a dynamic pricing strategy, negotiating prices individually with each buyer based on demands. Pricing is sensitive to raw material and market conditions, so prices fluctuate based on costs. The company aims to offer competitive prices in the building sector by choosing quality suppliers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views3 pages

    4 P's

    Uploaded by

    VIPUL TUTEJA
    The document discusses the marketing mix of a glass manufacturing company. It produces several types of glass products for business customers. The company uses a dynamic pricing strategy, negotiating prices individually with each buyer based on demands. Pricing is sensitive to raw material and market conditions, so prices fluctuate based on costs. The company aims to offer competitive prices in the building sector by choosing quality suppliers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    By – Group 10

    •Ayush Jain (PGMA1946)


    •Vipul Tuteja (PGMA1947)
    Marketing Mix •Asiahik Sen (PGMA1948)
    •Victor Paul (PGMA1949)
    •Milind Pant (PGMA1950)
    Product
    1. Float glass 2. Reflective glass 3. Tinted glass

    4. Insulated glass 5. Solar Control glass 6. Heat strengthen Glass


    Pricing strategy decided on
    Most of the company’s products individual contracts with
    are for business to business negotiations between the
    marketing (B2B) as they are company and buyers and their
    directly used by businesses. demands then dynamic pricing
    strategy.

    Price
    In the Building Distribution
    The price is very sensitive to raw
    Sector the company uses the
    materials and market conditions.
    best approaches to offer the
    Therefore depend on the rise
    best products at competitive
    and fall in prices of raw materials
    prices. The best suppliers are
    and market conditions then cost
    chosen to provide high quality
    based pricing takes place.
    products at good prices.

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