Business

Strategy
Formulation
AARON LLOYD D. CANTONES
FRAMEWORK
 PRODUCT
AND
STRATEGY

Product Development Strategy

•Brings innovation to consumers

•Improve an existing product

•Excite the market

•Competitive Advantage
MARKET RESEARCH
•Gathering information to strengthen product
development

•Set the product aside for awhile

•Know what convinces the market to buy something

•Know what the market is looking for

 PRODUCT
RESEARCH
•Explore the product

•Use product benefits as a

competitive advantage
•Avoid probable risks from the
product
PRODUCT
DESIGN AND
INNOVATION
•How can you make your product
exciting and appealing
•What sets it apart from the others?