MGT 501

MAJOR RESEARCH PROJECT

VODAFONE FIJI

STUDENT ID:2017140744

STUDENT NAME: Kavneel Kavitesh Chand

SWOT ANALYSIS
 STRENGTH
Strong broad recognition- aggressive
strategy, creative advertising, decent
customer service
It is one of the most popular companies,
which provides the cellular service to the
people in Fiji.
 WEAKNESS
Competition against other mobile
companies e.g. Digicel and TFL.
Poor network or performance which fails
to provide network services to Vodafone
users.
 OPPORTUNITIES
It can introduce different incentives to its
users to get their attentions e.g. The mobile
internet bundles and the free calls and sms
when you recharge for $1 or more to attract
customers intention.
Vodafone should introduce latest apps and
features to get fast access to its potential
customers.
 THREATS
Newly introduced mobile companies offering
low prices on their products and services to the
clients.
Competition (A major threat for Vodafone is
the competition it faces)
 CONCLUSION
Vodafone is the leading cellular company,
which has been working in the cellular market
for many years.
 This company has gained good reputation
over the production and sale of their products
and it got good response from its clients.
THE END