BRANDING

CHAN MONYREACH
CHAN VICHEKA
PHAN BEGET
P O V P A N H AV O T E Y
CHAMPION ATHLETIC WEAR
COLLABORATE WITH COCA-COLA
• Champion Athletic Wear wanted to collaborate with Coca-Cola. Its target customer is mostly teenager
since they are growing up drink Coca-Cola and wearing Champion and the unique design express
through bold, colorful and unexpected logo placements inspired by archived artwork. The high-energy
collection, which spans men’s and women’s apparel as well as accessories including hats, socks, slides
and bags.
• Both brand make this collaboration to bring life some of the things people love about both of our
brands, vibrant color, self-expression and fun. They communicate by continuing to promote self-
expression within the fabric of popular culture. The capsule collection celebrates the unmistakable
logos of both brands with reimagined vibrant color schemes and designs inspired by American
heritage as well as the classic Coca-Cola bottle for a modern flare that resonates with today consumer.
LOUIS VUITTON COLLABORATE WITH
RIOT GAMES
Louis Vuitton has released a capsule collection in collaboration with Riot Games video
game League of Legends. The first-ever collaboration between a global eSport and a luxury
fashion house Their main target is adult. By introducing the prestige edition of a character in a
gaming video from league of legend complete with Louis Vuitton branding, the brands are
coming together with high-end fashion for the real world, including leather jackets, shoes,
workout outfits, handbags and nearly 50 items. Both brand communicate by bringing the virtual
world into reality.
LEGO COLLABORATE WITH STRANGER
THINGS
LEGO has partnered with Netflix to develop a collection of “Stranger Things”-themed playsets.
The Upside-Down LEGO set includes two sets of the Byers’ house from the series. Building
instructions allow fans to recreate both the normal world and the upside-down universe shown on
the show. Each side of the playset is a mirror image of the other, but the upside-down portion of
the model features a more dilapidated look similar to what audiences have seen on the show. The
‘Stranger Things’ universe offers fans a wonderful opportunity to be playful with the bricks and
allow fans to get lost in the mysterious world of the upside-down. The design team has created an
impressive model that is not only fun to build but also offers lots of details and ‘Easter eggs’ that
should delight fans of the series.