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1. Instinct--inborn, unlearned
behaviors universal to species
explain motivation
2. Drive-Reduction--internal tensions
“push” toward satisfying basic
needs
3. Arousal--motivated toward optimal
level of arousal
Hypothalamus
– lateral hypothalamus
initiation of hunger and eating
– ventromedial hypothalamus
cessation of hunger and eating
Neurotransmitters
Obesity and Eating Behavior
Psychological Factors
In the past, the focus was on
– emotional state
– external food cues
Current research is focusing on
– time and place cues
– sugar and fat content
Disordered Eating
Anorexia Nervosa
– relentless pursuit of thinness through starvation
– more common among females
– main characteristics
less than 85% of normal weight
unsupported fear of gaining weight
distorted body image
amenorrhea
– medical dangers and mortality
Disordered Eating
• People seek an
optimal level of
arousal that
maximizes their
performance.
• Psychosocial Theories:
1. Incentive--motivation
results from the “pull” of
external environmental
stimuli
2. Cognitive--motivation
affected by attributions
and expectations
©John Wiley & Sons, Inc. 2007
Huffman: Psychology in Action (8e)
Intrinsic v. Extrinsic Motivation
Intrinsic Motivation
– organismic needs + enjoyability
– key to achievement
Extrinsic Motivation
– incentives (rewards, punishments)
• Kin bias
• Reciprocal arrangements
• Reputational rewards