Flipkart

 Partnership with local book vendors

 Around 3.5 million books

 Flipkart is rigorously working to make its coverage as wide as

possible.
 DC’s - Delhi and Bangalore
 Future plans (DC’s) - Mumbai, Chennai and Kolkata
 Explore book retail - Regional language books
 Improve services delivery.

 Focus on Scaling backend of website.

 Technical Architecture

 Use of popular Open

source technologies
such as Ubuntu, Mysql,
Apache and PHP
Technology Teams
 Website
 Analytics
 ERP
 Platform
Website

 At the website team, just some of the interesting challenges that are worked
upon:

 User Experience - Smoothest online shopping experience

 Scalability – Increase in Traffic matched by the scalable design
 Availability – 99% uptime
 Relevancy – Be it search or recommendations
 Data mining - search, recommendations, user analytics etc.
 Security – Information Security
 Social interaction – Use innovative techniques to leverage group behaviour in online
shopping

 Use of Open Source Technologies

Analytics

 Flipkart is growing by leaps and bounds.

 The Analytics team works to develop deep functional understanding of various

production processes, underlying information systems and the data they capture.

 Systems to present various of views of the operational data to business owners and
decision makers.

 Some of the current projects where Analytics team had a measurable impact are
inventory prediction and delivery performance.

 Data Warehousing, Data mining, Predictive Analytics

ERP

ERP fulfilment can be broadly categorized as:

•    Order Life-Cycle Management

•    Procurement
•    Warehouse Management
•    Inventory Prediction & Planning
•    Logistics: Flipkart Self-delivery, Accounting and Customer Support
Platform
 The Platform team is focused on empowering the business units with solutions that help support the
present and future developments.

 This is achieved through the development of in-house platform components, infrastructures and
environments that other teams can ride on and which help glue the different moving parts within Flipkart
together.

 Leverage technology eases the work of all other business centric teams within the organization so that
they can maintain their focus on best serving the needs of the customers and hence the business.

 Teams working in the below areas

 Distributed computing,
 Cloud services
 Scalable data stores (schema and schema-less) and service frameworks - domains that influence the

Flipkart architecture.

 Establish best practices to drive quality. The three core tenets that the team lives
by: Quality, Innovation and Efficient Execution.
Thank you…