Project

Presentation
 FOUNDED- 2000 STARTED MANUFACTURING
AND SELLING MOBILE PHONES

INTRODUCTIO
IN 2008

HEADQUARTERED IN CEO- RAHUL SHARMA

GURUGRAM, INDIA.
COMPETITORS
Five Forces Model
 STRENGTH-
•  Value for money proposition
•  First mover advantage
•  Word of mouth
•  Strong distribution channel

WEAKNESS-
• Lack of global presence
SWOT •  Low preference among tech savvy users
•  Low product differentiability

ANALYSIS OPPORTUNITY-
•  Global markets
• Smart wearables
•  Penetrate the urban market
•  Brand perception

THREAT-
•  Replication of business models
•  Competition from global players
 LESS INVESTMENT IN RESEARCH AND DEVELOPMENT 

MYOPIC APPROACH 

CAUSES FOR
DECLINING LIMITED TARGET MARKET AUDIENCE 

PERFORMANC
E CUTTHROAT COMPETITION 

(Secondary Research)
MANAGEMENT PROBLEM AND LACK OF INVESTORS 

POOR AFTER SALES SERVICE 

Historical Analysis
Source: https://www.statista.com/statistics/938451/india-micromax-share-in-the-mobile-phon
e-market/
Source: https://www.statista.com/statistics/370825/india-mobile-phone-vendors-market-share/
Primary Research 
4.2%
Customer Reviews
Customer Reviews
 New line of
mobile phones Better After-sale
offering better service
battery back up

RECOMMENDATI
ONS
Better camera Should launch 
quality in the new line of
upcoming product ranging
smartphones  between 10k-30k
THANK YOU