Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Matrix: Customers Competitors Company

    Uploaded by

    Eugenia Agyapong
    11 views2 pages
    The marketing matrix document outlines a framework for analyzing customers, competitors, and a company's own strengths and weaknesses. It then guides the development of a marketing strategy through customer segmentation, choice of target segments, and positioning decisions. Finally, it assists with implementing tactics related to the product, place, price, and promotion of the offering.

    Original Description:

    Original Title

    1 - Marketing Matrix

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The marketing matrix document outlines a framework for analyzing customers, competitors, and a company's own strengths and weaknesses. It then guides the development of a marketing strategy through customer segmentation, choice of target segments, and positioning decisions. Finally, it assists with implementing tactics related to the product, place, price, and promotion of the offering.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views2 pages

    Marketing Matrix: Customers Competitors Company

    Uploaded by

    Eugenia Agyapong
    The marketing matrix document outlines a framework for analyzing customers, competitors, and a company's own strengths and weaknesses. It then guides the development of a marketing strategy through customer segmentation, choice of target segments, and positioning decisions. Finally, it assists with implementing tactics related to the product, place, price, and promotion of the offering.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Marketing Matrix

    Analysis Customers Competitors Company


    Who may Who are our Some self-insight,
    Gathering potentially use the competitors? Direct including SWOT and
    information product and how and indirect? BCG SBU analyses

    Strategy Segmentation Direction Positioning


    Choice of one or
    Making What is a relevant more segments out of How we want the
    basis to segment those identified in the segment we chose to
    decisions the customers? perceive the product
    segmentation stage
    Tactic Product Place Price Promotion
    Where should we
    Package, materials, Pricing decisions, 1. Media planning
    market the product.
    Executing brand name, color, depending on the 2. Creative
    depends on the
    features etc. positioning Strategy
    positioning
    Marketing Matrix
    Analysis Customers Competitors Company

    Strategy Segmentation Direction Positioning

    Tactic
    Product Place Price Promotion

    You might also like