BUSINESS IDEA

Presented by La Yaung Lin Latt

Executive summary
 Name of my spa – “Hands of Gold”
 Location – on the outlet of Mingalar Ocean super
centre
 Type – sole trader
 Objectives – to provide health and wellness, to get
maximum profit and to be able to open new
branches
Products and services
 Products – embrocation, liniments, scrubs, lotions
and so on

 Services – facial and body exfoliation, body

massage, pedicure and manicure
Market research
 Gathering information about consumers’ needs and
wants. There are two types of research and they are
primary research and secondary research. For my
spa, I did both primary and secondary research.
 Primary research - Questionnaires

Advantages – directly relevant to the business, up-to-

date data
Disadvantages – time consuming, often expensive
Market research
 Secondary research – previous survey

Advantages – often quick and easy to collect, a wide

range of secondary data is available
Disadvantages – data may not be reliable and up-to-
date
Resources
Two types of resources – physical resource and
financial resource
 Physical resource

1. Spa Basik products

2. Supply from Thailand
 Financial resource

1. Parents loan
2. Money kept
Competitor Analysis
 Name – White Lotus Spa
 Owner – Daw Mya Mya Aung
 Location – outlet of Mingalar Ocean
 Product and services – common services and other
special services, different kinds of products from
different kinds of brands
 Unique selling point – several services and
products
Types of market
There are three types of markets

 Consumer market (selling products, goods and services to

individual buyers)
My business is giving service and selling products directly to
the customers so it can be regarded as consumer market

 Industrial market (providing raw materials, goods and services to

other business rather than individual buyers)

 Reseller market (this includes wholesales, retailers and distributors)

Market segmentation
 Geographic (Region, Population, Climate)

 Demographics (Age, Gender, Income)

 Psychographics (Interests, Opinions)

 Behaviors (Benefits, Usage)

Market segmentation
 Geographic – on the outlet of Mingalar Ocean
super centre
 Demographic – students and teenagers, middle
aged person and Chinese people
 Psychographic – people who like unique treatments
 Behavior - people who seeks for alternative health
and wellness
Marketing Mix
 Product – different kinds of massage, pedicure and
manicure. Products from Spa Basik.

 Price – Services and products start from around

10000kyats. Packages are available too and affordable.

 Place – Mingalar Ocean Super Centre

 Promotion – Discounts available if more than 3 people or

use more than 2 services
Operation plan
Owner of my spa – La Yaung Lin Latt
Clients – aestheticians, cleaners

Roles of myself
 Receptionist

 Accountant

 Owner
Equipment
 Reception desk tool
 Stools for aestheticians
 Hot towel cabinets
 Pedicure and manicure carts
 Massage table
 Air con
 Generator
 Speakers
Financial resource
 Loan from the parents

 Money kept
Disadvantages
Advantages  Lack of clarity

 No interests

 Have a long period to

settle the debt

Employees
Number of employees – 16

Receptionist – 2
Aestheticians – 8
Pedicurist and manicurist – 4
Cleaner - 2
SWOT analysis

Strength Weakness Opportunity Threat

Situated in one of Small range of Growing market Services and
the most crowded services and less products are
place in town competition in my assumed as
area overpriced
Giving service with Product awareness Demand becomes Not a good place to
professionals higher in teenagers visit
too
Summary
The name of my business is “Hands of Gold”. It is
located on the outlet of the Mingalar Ocean super
center. The main purpose of my business is to provide
better health and wellness to my customers. The type
of my business is sole trader.
Thank You

Any Questions?