প্রশান্তি TM

STAY HEALTY, STAY FIT

SUBMITTED BY
TEAM
 INTRODUCTION

 NOW LOTS OF PEOPLE ARE AWARE ABOUT THEIR BODY FITNESS

 THEY DRINK GENERAL JUICE WHICH CONTAINS LOT OF SUGAR THAT EFFECTS
THEIR FITNESS
 “TRIM” DIET JUICE
 6 FLAVORS SUCH AS CUCUMBER, TOMATO, PINEAPPLE, WATERMELON, CARROT,
PAPAYA
 SITUATION ANALYSIS

 NEED: AFTER EATING SOLID FOOD PEOPLE NEED LIQUID FOOD TO SATISFY THEIR
APPETITE. IN THIS CIRCUMSTANCES THEY CAN DRINK THIS UNIQUE JUICE.
 WANT: DIFFERENT 6 FLAVORS OF JUICE ARE IMPORTANT FRUITS AND
VEGETABLES FOR PERSON IN DIET.
 DEMAND: CUSTOMERS WILL LIKE TO DRINK THIS JUICE AS IT HAS DIFFERENT
NUTRIENTS, FLAVORS AND TASTES.
 SWOT ANALYSIS
STRENTHS WEAKNESSES

 Only diet juice company in this country  Will take time to start business up
 Have no competitor yet  Branding is not that excellent
 Affordable for everyone  Depends on local harvest
 All of our products will be health way
safe
OPPURTUNITIES THREATS
 Weather changes
 Bringing healthy drinks
 High barriers of entry
 Great opportunity for local farmers
 Health benefits of fruits and vegetables
 POSITIONING STATEMENT

“PROSHANTI” IS 100% ORIGINAL DIET JUICE WHICH IS CLEANSES AND ENABLING

PRACTICAL LIVING FOR ALL PEOPLES LIFESTYLES. OUR JUICE DOESN’T HAVE ANY
BAD EFFECT ON HUMAN HEALTH.
 MISSION STATEMENT

OUR MISSION IS TO PROVIDE HEALTH AND PRICE CONSCIOUS CUSTOMERS HIGH

QUALITY JUICES. WE BELIEVE IN USING LOCAL SUSTAINABLE FARMED ORGANIC
FRUITS AND VEGETABLES. WE WANT TO SUPPORT OUR LOCAL FARMERS AS MOST
OF THE FRUITS WILL BE BOUGHT FROM THE LOCAL FARMERS MARKET. WE STRIVE
TO BE THE BEST AND OFFER JUICES THAT WILL GIVE YOU HEALING AND
NUTRITIOUS BENEFITS.
 VALUE PROPOSITION

•DIET JUICE VALUES- SEVERAL STUDIES SHOWS THAT ADDING MORE FRUITS AND VEGETABLE TO OUR DIET CAN
IMPROVE OUR MENTAL HEALTH AND SENSE OF WELL-BEING, YET MOST OF US DON’T GET ENOUGH.
•TASTE- WHEN IT IS ABOUT DIET JUICE MOST OF THE PEOPLE ARE NOT ON TO TASTE IT AS SOME MAY FEEL IT TASTE GROSS OR
DRINKING IT MAKES THEM TO VOMIT. REALITY IS THAT IT CAN TASTE A BIT BITTER OR A BIT SWEETER, OR IT MIGHT TASTE A BIT
SOMETHING UNUSUAL AND THAT FEEL MAKES US NOT TO DRINK IT. BUT IN A DIFFERENT POSITIVE PERSPECTIVE IT IS THE BEST
HEALTHY THING TO HAVE.
•QUALITY- IT IS THE BEST THING OUT THERE FOR THE PEOPLE WHO ARE SEEKING FOR WEIGHT LOSS OR FOR THE
PEOPLE WHO WANTS THE BEST 7 DAYS DIET TO STAY HEALTHY AND DETOX THEIR BODIES.
•MAJOR BENEFITS OF DIET JUICE- THE MAJOR BENEFITS OF DIET JUICE IS THAT WE CAN CONSUME OUR FRUITS AND
VEGGIES MUCH EASIER. AS SOME DON’T LIKE THE TASTE OF THE THINGS THAT ARE GOOD FOR THEM AND HOLD
BACK PUTTING THEM ON THEIR PLATES. WHEN IT COMES IN DRINK FORM WE ADD MORE FLAVORING AND MIXED
FRUITS AND VEGETABLES TOGETHER IN A WAY THAT TASTES AMAZING.
•THE MAIN DOWNSIDE WITH JUICES IS THAT WE ARE TAKING ALL THE FIBRE IS. WHEN THE FIBRE IS REMOVED WE
END UP WITH MORE SUGAR BEING RELEASED INTO OUR BODY. AND AS IT IS IN A LIQUID FORM IT BECOMES EASIER
FOR THE BODY TO ABSORB IT.
 TAGLINE

STAY HEALTHY, STAY FIT

OUR ULTIMATE MOTTO IS TO KEEP PEOPLE HEALTHY AND FIT. AS WE
KNOW DIABETES IS A BIG HEALTH ISSUE AND IT’S THE SOURCE OF
SEVERAL DISEASES, SO BY DRINKING LOW ADDED SUGAR DRINKS
ONE CAN EASILY BE SAFE FROM GAINING EXTRA CALORIES. SO OUR
JUICE WILL HELP PEOPLE TO STAY HEALTHY AND FIT.
 MARKET SEGMENTATION

GEOGRAPHIC SEGMENTATION IS WHEN A BUSINESS DIVIDES ITS MARKETS ON THE

BASIS OF GEOGRAPHY.
 WE WILL BE USING THE REGION SEGMENTATION TO LAUNCH OUR PRODUCT.

DEMOGRAPHIC SEGMENTATION IS MARKET SEGMENTATION ACCORDING TO AGE,

RACE, RELIGION, GENDER, FAMILY SIZE, ETHNICITY, INCOME AND EDUCATION.
 WE WILL APPROACH THE INCOME SEGMENTATION TO PROVIDE OUR PRODUCTS TO
CUSTOMER.
 MARKET SEGMENTATION

PSYCHOGRAPHIC SEGMENTATION INVOLVES DIVIDING YOUR MARKETS INTO

SEGMENTS BASED UPON DIFFERENT PERSONALITY TRAITS, VALUES, ATTITUDES,
INTERESTS AND LIFESTYLE OF CONSUMERS.
 WE WILL BE USING THE INTEREST SEGMENTATION TO LAUNCH OUR PRODUCT.