What are the two primary types of growth

strategies under consideration by Natureview?

 The first strategy is to remain in the natural and organic food

stores channels of distribution and not make major changes
in it
 Naturview will have to focus on increasing the market share
in order to achieve its goals
 Natureview will have to concentrate its marketing efforts on
its target audience, namely the healthy food consumer and
leverage its current relationships within the nature foods
channel
 This channels involves low risk and low cost and won’t have
any channel conflict and is also growing at a fast rate.
 The second type of growth strategy is to enter
selected supermarkets to get a bigger market for its
products
 This move will have various advantages for
Natureview like:
Supermarkets channel has a wide spread geographical
access, greater sale potential due as the footfall is
higher and it will be first organic yogurt brand to enter
this channel thus, first mover advantage.
 The implications of this strategy can also be:
It is dominated by big competitors like Yoplait &
Dannon which have the leading market share, thus
fierce market competition, its is an expensive
investment to enter this channel and it involves both
high risk and costs, but also with higher rewards