Professional Documents
Culture Documents
Addressing Competition and Driving Growth
Addressing Competition and Driving Growth
12
Addressing
Competition and
Driving Growth
• New customers
• More usage
• Proactive
marketing
– Responsive
anticipation
– Creative
anticipation
Market modification
Product modification
Marketing program
modification
Copyright
Copyright © 2011 Pearson © 2016Inc.
Education, Pearson Education,
Publishing Inc.
as Prentice Hall 11-12 12-12