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  • Barthes Semiotic Codes

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    Lennard Gosmann
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    The document outlines Roland Barthes' semiotic codes, including symbolic codes involving images that represent other concepts, semantic codes relating hidden meanings to parts of products like colors, proairetic codes connecting elements of products to expected results or actions, hermeneutic codes using mysteries to engage readers, and cultural codes relying on shared cultural understandings.

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    The document outlines Roland Barthes' semiotic codes, including symbolic codes involving images that represent other concepts, semantic codes relating hidden meanings to parts of products like colors, proairetic codes connecting elements of products to expected results or actions, hermeneutic codes using mysteries to engage readers, and cultural codes relying on shared cultural understandings.

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    4 views1 page

    Barthes Semiotic Codes

    Uploaded by

    Lennard Gosmann
    The document outlines Roland Barthes' semiotic codes, including symbolic codes involving images that represent other concepts, semantic codes relating hidden meanings to parts of products like colors, proairetic codes connecting elements of products to expected results or actions, hermeneutic codes using mysteries to engage readers, and cultural codes relying on shared cultural understandings.

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    BARTHES SEMIOTIC CODES

    • Symbolic codes: -images representing something else


    – eg: heart -> love; bats -> vampire
    • Semantic codes: -parts of a product with a hidden meaning
    – eg: colours red and black -> horror, blood, death;

    • Proairetic/Action codes: -elements of a product signifying something is going to happen as a result


    – eg: pulling out a gun -> shooting with it/ killing somebody

    • Hermeneutic/Enigma codes: -mysterious part of a product making the reader wants to go on


    – eg: “ Tide’s got what women want!” -> reader asks herself what it is what women want

    • Cultural/Referential codes: -parts of a product you are only going to understand if you are part of a

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