Advantages of Brand Communities creation to influence Consumer Behavior

When the members of the Brand Community interact with each other, there is a
exchange of Brand Knowledge between the members and many customers who
Brand Knowledge were previously unaware of certain products or accessories develop interest in
them
Brand Knowledge Expansion and Associated Product promotion
Being part of the Brand Community gives the member a distinct identity and
makes him stand out from the crowd. This will result in higher desirability among
Distinct Identity customers for Community membership
Aspirational Value to Brand

The frequent engagements of the Community members with the Brand will
develop a feeling of association with the Brand among them and thereby increase
Association loyalty and advocacy
High Brand Loyalty and Advocacy

The events, races and other interactions among the community members will add
Social Influence
Fourth Step a social context to the Brand meaning among the customers
Social Context in Brand Meaning will likely drive Brand Equity and loyalty

The Brand Community will facilitate free flow of ideas between members
regarding what attributes drive their loyalty to Brand and the areas where they
Feedback Loop feel need improvement
Assessing the Changing Customer Needs