APPLE INC

General information
• Multinational technology company
• Located in Cupertino, California
• The number 1 IT company in a world
Products
• Mac 
• iPod
• iPhone
• iPad
• Apple Watch
• Apple TV
• HomePod
• Software
• Electric vehicles
• Apple Energy
Software
• Pages for writing
• Numbers for spreadsheets
• Keynote for presentations
• iMovie and Final Cut Pro X for video editing
• GarageBand and Logic Pro X for music
creation.
Services
• ICloud ( wide range of user data)
• Apple Music (music and video
streaming) 
Defining The Market

• The customers who has a wide range

of purchasing power
• The customers who get the high
official jobs.
• The people who are conscious about
brand image.
• the people who want to be updated
technologically.
Creating The Market
    Age:      Income:      Nationality: 
• Asian
• Between 18-24 years old • Lower class
• Australian
• Between 25 to 32 years old • Middle class • Americans
• Between 35 to 45 years old • Higher class • Europeans

     Geographic segmentation:      Psychographic segmentation: 

    Occupation: 
• Urban area • Lifestyle
• Profesional/Technical
• Rural area • Activities
• Not profesional/Not Thecnical
• Country side • opinions
Constructing Segment Profiles
    Age:      Income:      Nationality: 
• Asian: Viable
• 18-24 years: Maybe Viable • Lower class: Not Viable
• Australian: Viable
• 25 to 32 years: Viable • Middle class: Viable • Americans: Viable
• 35 to 45 years: Completely Viable • Higher class: Completely Viable • Europeans: Viable

     Geographic segmentation: 
    Occupation: 
• Urban area: Viable     Psychographic segmentation: 
• Prof/Tech: Viable
• Rural area: Viable • Lifestyle: Viable
• Not prof/Not Thec: Viable
• Country side: Not Viable
Evaluating the segment for viability 
    Age:      Income:      Nationality: 
• 18-24: aspiration to own an Apple • Lower class: hard workers • Asian: last technology
product • Middle class: businessman • Australian: loves technology
• 25 to 32 years: music lovers  • Americans: very consumerist
• Higher class: tech savvy &
• 35 to 45 years: loved high quality innovators • Europeans: style and elegance

     Geographic segmentation: 
• Urban area: Loving the best
services and product.
• Rural area: looking for good
product.
• Country side: different interests
    Occupation: 
    Psychographic segmentation: 
• Prof/Tech: style and
aesthetics  • Lifestyle: Higher class
• Not prof/Not loves luxury and style
Thec: commodity
Evaluating the attractiveness of each segment  

Income: Apple targets

Geographic segmentation:
Age group: 22 – 55 medium to high-income
Urban and Rural places.
individuals

Lifestyle:  the lifestyle they Nationality: citizens from

Occupation: Professional
target is to Modern, young, all over the world, from
and not professional
open to change etc. both developed countries.
Marketing Plan

• Apple will maintain the high quality product with the

supreme price.
• Apple will provide the upgrade technology at any
cost.
• Apple will differentiate products by promotional
activities with the competitors.
• Apple wants to stay as the market leader.
• Apple follow the screaming strategy in pricing.
Marketing Activity

• Public relation: the customer is the most

important, for this, they have the most
elegant stores around the world.
• Advertising: THEY ARE SIMPLE.
• Promotion: differentiating the products
from those of competitors.
• Packaging: Clean , simple, functional and
WHITE
• Branding: playing a major role in one’s
lifestyle, innovation, passion, imagination,
and human nature.
 Keeping records of the marketing activities:
• Media used 
•
Monitoring Timing of the promotion 
• Cost 
The Marketing • Reach  
Plan • Responses generated 
• Sales generated 
• Return on sales 
Conclusion
• One of the first words which comes to
mind when describing Apple as a brand is
“Innovation”. For this, Apple being the
world’s number 1 brand has the topmost
mind positioning and there is no doubt
that when someone talks about
Smartphones or Laptop or Tablets, Apple
is the first brand that comes to mind
maximum number of times.
Thank you!