Company

Literature
LOGO

Selected chapters from:

1. PR Smith and Dave Chaffey, eMarketing eXcellence,

Planning and Optimizing your digital Marketing, 7th
edition, 2017

2. Dave Chaffey, Fiona Ellis-Chadwick, Digital

Marketing, Strategy Implementation and Practice, 6 ed,
2016

Департман Е-Бизнис, Економски факултет – Скопје

Company
LOGO
Content:
1. Introducing digital marketing 31-76
2. Digital marketing plan 586-646
3. Online marketplace analysis: micro-environment 81-138
4. The online macro-environment 145-196
5. Re-Mix 81-131
6. Digital models 134-250
7. Digital customers 190-250
8. Digital marketing strategy 203-269
9. Designing digital experience 324-388
10. The impact of digital media and technology on the marketing Mix 275-320
11. Social media marketing 254-320
12. Traffic Building 392-467
13. Delivering online customer experience 381-440
14. Campaign planning for digital media 445-472
15. Managing digital marketing 533-583
16. Marketing communication using digital media channels 503-569

Департман Е-Бизнис, Економски факултет – Скопје