Message Validate Position

Group 4
01 Awareness, Articulation & Amplification
02 Thought Leadership
03 Value Messaging
04 Leveraging Ecosystem
05 Strategic Story Telling
06 Account Based Marketing
07 Business 4.0
08 Message, Validate & Position
09 Marketing RRR Strategy List of
10 Deal Based Asset Points
 Message, Validate & Position(MVP)
Message Value Proposition
This is the way by which an
organization projects its product
and services to attract customers

Position Value Proposition

This deals with the ways an
organization strengthen its client
relationship and engage with them
better

•Products are tailored according the client needs.

• Industry best practices are included along with the
client business strategy. This gives the client an edge
to attain its business objective both in short and long
term
•Success stories are used a use cases for positioning
in the market
•The position draws in more client and this iterative
process continues
Validate Success Stories
This is the process through which an
organization validates how it can
generate revenue, leverage the business
ecosystem and how do they invest in new
areas
 Digital Marketing & MVP
Supply
With proper digital
channel we can supply
Right channel our products to different
Using digital marketing locations
right channel can be
selected to reach clients

Demand
Digital marketing helps us
to gauge the demand of a
product, so we can take
decision whether we want
to invest in new product
line or not
Reach
Digital marketing helps us
to reach wider population
and to understand the
needs of customer
Engagement
Digital marketing helps to
increase our visibility and
can increase client
engagement
Feedback
Digital channels can help
us with customer reviews
and to improve our product
 Infosys
01 MVP
• Cross channel engagement
• Mobility based smart services
• Leveraging social media
• Real-time multidimensional market intelligence
• Zero footprint IT applications

Accenture
02 MVP
• Sales, service, marketing and commerce solutions
• Experience technology strategy
• Customer data orchestration
• Digital product creation and engineering
• Customer experience engine
• Brand insight and identity purpose
Competitors’
• Content, media, and marketing strategy and development
• Creative strategy and development
• Customer engagement, conversion and loyalty
• Experience design and optimization
MVP
• Content production and distribution
Thank You