SITUATIO

ANALYSIS
N
CASEOVERVIEW

IDLC has been a successful non-

banking financial institution

Wants to stand for a cause

Help & support youth:

‘Shombhabonar Shopno’ to build a
better & brighter future
CORE ISSUE
PROBLEMS & SYMPTOMS
CORE ISSUE

To engage with the youth of today for the

betterment of tomorrow all the while showcasing
that IDLC is not part of a stereotype.
RECOMMENDATIONS
FORUM
INTEGRATE WITH UNIVERSITIES

CHOSEN DELEGATES WILL BE PART OF

THE OPEN FORUM

WILL INTERACT AND CONVERSE

WITH ONE ANOTHER

OPPORTUNITY TO LEARN FROM

LEADERS OF THE FINANCIAL
SECTOR
APPLICATION
BLAST FROM THE PAST
SCHOLARSHIP PROGRAM
 Provide financial assistance to promising & talented
students
to pursue higher education in renowned institutions
abroad with agreement to return & work with IDLC for
5 years
LAUNCH GAME
LAUNCH GAME

• Tool to learn basic financial strategies & accounting

principles
• Teach the players concepts of investing &
making money

The player aims to raise his or her

character's passive income level to where it exceeds
the character's expenses through a variety of
investment options
LAUNCH GAME

player must get his character to buy his "dream

item"
 

basic strategies involved are: buying and selling stocks,

cash flow, appreciation & leverage
WRITING CONTEST
IDLC will feature a month long writing contest

Open a section called “Youth’s Eye” in website

Youth from any background can submit writings

Best writing will be featured in IDLC’s website

Will publish name along with photo

MENTAL HEALTH
EMPOWER
 IDLC will provide equipment to the young
1 women with necessary skills to create
handicraft items

Provide self sufficiency among the youth 2

3 Engaging the youth into productive workline

Boosting Economy at the same time

4

5 Reviving the cottage industry

COLLABORATION
IDLC will collaborate with 10 minute school to provide insights on
different aspects to the mass youth

10MS will feature key personalities from IDLC to talk about

different topics

Queries regarding Finance major future and job requirements

will be answered

Engage in a Q/A session with the speaker

IMPLEMENTATION
THE PLAN OF ACTION
PLAN OF ACTION

Advertise Talk with Campus

the scholarship Ayman Sadiq Ambassador for
program for 10MS Forum

Develop Integrate
android Youth’s Eye Successful
and IOS app In the website
Reach
CHALLENGES
& FEASIBILITY
CHALLENGES

CHALLENGE
Engaging the youth

SOLUTION
Through our value proposition and marketing
campaigns we are going to reach the masses
CHALLENGES

CHALLENGE
Participation Rate

SOLUTION
Cater the importance of Publication in the
IDLC’s website for career development
CHALLENGES

CHALLENGE
Establishing unique Brand Value

SOLUTION
Our “Reviving Heritage” program empowering
young women through self sufficiency
FEASIBILITY

Plan of Action aligns with the companies vision &

strategic objectives

IDLC has the ability and the resources to

complement the plan of action

Campaign will ensure year round hype among the

youth

Addresses the core issue of high youth

engagement
MONITORING
& EVALUATION
MONITORING

Track Participation Rate through on the

contest

Campus Ambassador feedback

10MS query management feedback

 EVALUATION
Application Rate
App Downloads
Contest Engagement

DESIRED
OUTCOM KP TARGET
E I S

• Greater youth reach

• Building a unique Brand Image
• Stronger engagement
• Establishing IDLC as more than just
• Continuous youth engagement
a NBFI
GAP ANALYSIS

Where we WILL BE
Where we ARE
Youth Reach

Medium Reach High Engagement

Increased Buzz
Medium Engagement Year round Hype

All year program inactive

CONTINGENCY
CONTINGENCY

Consolidate Programs

Halt low engagement programs till further

strategic improvements

Continue to focus on the programs with

high engagement
THANK
YOU
FINANCIALS
 BUDGET
COST PER ANNUM

Fund Units Amount/tk

Scholarship 5 2,50,00,000
Equipment 100 12,00,000
App + Game 2 20,00,000

Media 1,00,00,000
Forum + Contests 5,00,000
Collaboration:10MS 1,00,000