Flow of presentations….

 Introduction to the topic

 Objective of the topic
 Concept of behavioural modification
 Behavioural theories
 Steps in behavioural modification
 Strategies to modify behaviour
 Cont…………..
 SBI bank-an overview
 O P Bhatt-profile
 Behavioural characteristics of Mr. O P Bhatt
 O P Bhatt’s behavioural effect on SBI
 Identification of gap
 Need of behavioural modification in Mr. O P Bhatt
 Conclusion
 Introduction
 Behaviour modification targets observable and
measurable behaviors for change.
 behaviour follows a set of consistent rules, and
that methods can be developed for defining,
observing, and measuring behaviors, and for
designing effective interventions.
 Behaviour is shaped by its consequences, and
under the right set of consequences.
 Objective of the topic
 To shed light on the basic concept of
Behaviour Modification
 Drawing attention in shaping behaviour of
people in the organization
 An efficacious tool in modelling individual
behaviours
Concept of behavioural modification

 The concept of Behaviour Modification evolved

from the experimental work of B.F. Skinner.
 Fred Luthans and Robert Kreitner coined the
term 'Organization Behaviour Modification‘.
 It is the use of empirically demonstrated
behaviour change techniques to improve
behaviour.
 It is based on a simple idea of learning.
 It is rooted on the idea that behaviour
depends on its consequences.
Behavioural theories

 Respondent Learning

 Operant Conditioning

 Social Modelling
Steps in behavioural modification
 Identification of the behaviour
 Measurement of the behaviour
 Establish/functional analysis
 Selection of Intervention
 Evaluation
 STRATEGIES TO MODIFY
BEHAVIOUR
 Positive Reinforcement
 Extinction or Ignore Technique
 The Modelling Technique
 The Punishment Technique
 Systematic Desensitization Technique
 SBI - An Overview
 It began with the establishment of the Bank of
Calcutta in Calcutta, on 2 June 1806.
 It was the first ever joint-stock bank of the British
India, established under the sponsorship of the
Government of Bengal.
 An Act was passed in the Parliament of India in May
1955. As a result, the State Bank of India (SBI) was
established on 1 July 1955.
 The State Bank of India emerged as a pacesetter, with
its operations carried out by the 480 offices comprising
branches, sub offices and three Local Head Offices,
inherited from the Imperial Bank.
 Cont…..
 Mission :
Develop into a top rate, nimble footed banking
institution committed to excellence in services to its
customers, enhancing stakeholder’s value though care
and competence and fulfilling obligations to the
community at large.
 Cont…..
Vision :-
 Attain high standards of efficiency and professionalism and core
institutional values comparable to the best in the field.
 Possess world-class standards of efficiency and professionalism rooted in
the core institutional values of the State Bank Group.
 To be a committed, caring and responsible corporate citizen
 To provide a satisfying work environment with opportunities for learning,
self-development and self-actualization.

Values:- 
 Excellence in customer service
 Integrity and confidentiality
 O P BHATT’S Profile

•Mr. O.P. Bhatt started his banking career as

a Probationary Officer with State Bank of
India in 1972.

•He is also the Head of the entire State Bank Group which
consists of 8 domestic and 5 international banking subsidiaries,
besides 10 nonbanking subsidiaries, and 2 Joint Ventures.
 Cont….
Mr. Bhatt has held a number of critical assignments first as
General Manager at Lucknow, later as Chief General Manager of
the Bank’s North East Circle and then as Managing Director of
State Bank of Travancore, a subsidiary of the State Bank of
India.
A testimony to this is the number of awards conferred on the
Bank and on Mr. Bhatt including the “Banker of the Year” by
Business Standard and CNN-IBN Indian of the Year for
Business, both in 2007.
The Bank has, under the aegis of Mr. Bhatt, steadily
improved its Global ranking from 107 in 2006 to 70 in 2007
and 57 in 2008
Behavioural characteristics of Mr. O P
Bhatt
 EXTROVERT:- He is also a open-minded person

 AGREEBELNESS:-He is very co operative with

his employees and also trustworthy.

 OPENNESS:- He is highly receptive to new ideas

and willing to change his mind and he is also very
curious and creative.
O P Bhatt’s behavioural effect on SBI

 SBI open 1,000 ATMs in 2010

 Innovation of new product

 SBI opens more than 10,000 branches in 2009

 Identification of gap:-

 SBI aims at 20 pc net profit growth in

2010-11

 Ignoring the rude behavior of bank

officers towards the customers
 Need of behavioural modification in
MR. OP BHATT

 
 Need to be more attentive and careful
towards customer services
 Need to achieve targets according to
planned period
 Need to be more focusing on satisfying
internal customer
 CONCLUSION
 Overall our group’s prospective towards the
CEO of a bank is that he is very understanding
and possesses a very positive kind of attitude and
behavior towards his organization. He is
extrovert in nature very innovative in his ideas
and he is totally focused towards the goal of
organization.