Marketing

Presentation
by Volkova Daria
 Introduction
Natural Beauty Cosmetics is the prominent
company that is engaged in Manufacturing and
Wholesaling a high-quality range of Beard Oil,
Shea Butter, Onion Oil, Beard Balm, Eyebrow
Oil, Castor Oil, Olive Oil and many more. The
offered product range consists of Aloevera
Products, Beard Oil, and Beard Balm. These oil
and Aloe Vera product ranges are prepared as
per the quality norms.
Manned by a team of skilled
professionals, we are offering a quality
assortment of oil and Aloe Vera
products. They work in close
coordination with each other, to avoid
any kind of interrupt in the workplace.
Adding to this, we have set up an
ultramodern infrastructure unit. Also,
we offer these products ranges at very
reasonable rates.
We want to present
a new product in
our range. This is a
universal gel for
your skin from aloe
vera.
 • It is useful for treating rashes, irritated skin and
sunburns.
• It fights acne and serves as a good moisturizer.
• It eliminates blemishes and battles all signs of
aging.
• It reduces the appearance of stretch marks.
• It helps in curing gum diseases, dandruff,
psoriasis, eczema and so on.
• Apply chilled aloe vera gel to your skin to make
it soft, smooth and supple.
• It gives you a clean and clear complexion.

Enjoy radiant skin with the help of Aloe Vera Gel.

 SWOT Analysis

• To many range of products can lead to cannibalism

between range.
• As the group strategy is to bet on innovation,
Natural Beauty Cosmetics invets a lot of money in
R&D but in can be risky.
• The world population is still growing => means
more consumer in the future.
• Standard of living is also rising in every continent
(middle class still progressing)
• The evolution of cosmetics consumption should
double before 2021.
Our slogan:

"Because you're worth it"

 Target:
Presence on all media and platforms

Promotion: 
The idea is to attract the young customer with targeted adds (on TV), with young
man actor and with humor.
 Summation

To conclude, the launch of this new Aloe Vera product could and should
be a sucess. All indicators are in green: the financial strong, a rising
market, low income fees and easy procedures.
There is a place in this market for a product like this natural moisturizer.

The increase of unisex cosmetics due to:

• the rise of the importance of beauty for everyone, but especially young
people;
• market focus is shifting for more natural products => can be a great
opportunity for a group as Natural Beauty Cosmetics which has a
strong financial health and which can invest.
Thank you for
attention!